In today’s modern marketing world, consumers own close to 7.2 devices per household and use three or more on a daily basis. (Adobe Analytics & ADI Device Use Survey) The average consumer goes through (at least) 6 channels before they make a purchase....
Targeting is an important aspect of any advertising campaign. It doesn’t matter how good your ad is, if it doesn’t appeal to the right audience, it won’t be effective. Plus, targeting allows for more efficient spending of your ad budget (basically a...
According to thedrum.com, Facebook has decided to no longer allow 3rd party data targeting on their advertising platform. This strategic move is a response to data misuse via Cambridge Analytica. Third party providers like Experian and Axiom will no longer be utilized...
Assessing whether a marketing campaign was successful has become increasingly difficult because of the complex consumer purchase funnel. Consumers are being exposed to messages on multiple channels, which makes it difficult to pinpoint the effectiveness of a...
For those that think display advertising is dead and does not work; think again. There are a few practical ways display advertising still can be fruitful. Display has a few advanced tactics and measurements that helps refine and track the customer. Below, I have...
Programmatic Industry Update According to Emarketer, about 84% of all display ads in 2019 will be purchased programmatically. Programmatic direct and private marketplaces are trending higher because buyers want more control over inventory. Real-time bidding only...
