2 Simple Ways to Measure Marketing Campaign Success

2 Simple Ways to Measure Marketing Campaign Success

Assessing whether a marketing campaign was successful has become increasingly difficult because of the complex consumer purchase funnel.  Consumers are being exposed to messages on multiple channels, which makes it difficult to pinpoint the effectiveness of a...
Display Advertising Tactics That Work

Display Advertising Tactics That Work

For those that think display advertising is dead and does not work; think again.  There are a few practical ways display advertising still can be fruitful.  Display has a few advanced tactics and measurements that helps refine and track the customer.  Below, I have...
Navigating the Programmatic Wild West

Navigating the Programmatic Wild West

Programmatic Industry Update According to Emarketer, about 84% of all display ads in 2019 will be purchased programmatically. Programmatic direct and private marketplaces are trending higher because buyers want more control over inventory. Real-time bidding only...
Is A High Bounce Rate Always Bad?

Is A High Bounce Rate Always Bad?

Have you ever had a campaign with a high “bounce rate”? I know I have had this happen with many targeted website and programmatic campaigns I have been a part of. In the beginning part of my digital life in my career, this scared me. It...