Advertising Veteran Joins the Viamedia Team to Expand Digital Sales & Development NEW YORK–(BUSINESS WIRE)–Viamedia, the television industry’s largest independent local ad management company, today named Jim Loughran senior vice president of digital,...
New Research Reveals New Opportunities for Local US Business Owners to Renew Advertising June 17, 2020 08:45 AM Eastern Daylight Time NEW YORK–(BUSINESS WIRE)–Despite the economic downturn wrought by COVID-19, over 75% of local US businesses have...
64 basketball games over the course of 12 days? March Madness is the definition of a sports fan’s dream come true. With the average employee spending 6 working hours watching March Madness while on the clock, this magical 3 weeks in the spring may mean a drop in...
Summer doesn’t mean you have to take a break from advertising. When you think of summer, you probably think of sunny days sitting by the pool, enjoying a frosty beverage, and not thinking twice about what’s on the screen closest to you. Once upon a time, you were...
Father’s Day is right around the corner, and while spending isn’t quite to the Mother’s Day level, people are starting to invest more and more in honoring dear ol’ Dad. According to the 2018 National Retail Federation’s annual Father’s Day Survey, it was estimated...
What if I told you that promoting political parties, candidates, and issues are really no different than how a brand markets and promotes themselves? I know that something like this can sound insensitive when discussing something as meaningful as determining who...
