Viamedia Names Jim Loughran Senior Vice President of Digital

Viamedia Names Jim Loughran Senior Vice President of Digital

Advertising Veteran Joins the Viamedia Team to Expand Digital Sales & Development NEW YORK–(BUSINESS WIRE)–Viamedia, the television industry’s largest independent local ad management company, today named Jim Loughran senior vice president of digital,...
The Big Dance Can Mean Big Business For Advertisers

The Big Dance Can Mean Big Business For Advertisers

64 basketball games over the course of 12 days? March Madness is the definition of a sports fan’s dream come true. With the average employee spending 6 working hours watching March Madness while on the clock, this magical 3 weeks in the spring may mean a drop in...
3 Ways To Heat Up Your Sales This Summer

3 Ways To Heat Up Your Sales This Summer

Summer doesn’t mean you have to take a break from advertising. When you think of summer, you probably think of sunny days sitting by the pool, enjoying a frosty beverage, and not thinking twice about what’s on the screen closest to you. Once upon a time, you were...
4 Last Minute Father’s Day Marketing Campaign Ideas

4 Last Minute Father’s Day Marketing Campaign Ideas

Father’s Day is right around the corner, and while spending isn’t quite to the Mother’s Day level, people are starting to invest more and more in honoring dear ol’ Dad. According to the 2018 National Retail Federation’s annual Father’s Day Survey, it was estimated...
How To Reach Voters at Every Stage of the Campaign Journey

How To Reach Voters at Every Stage of the Campaign Journey

What if I told you that promoting political parties, candidates, and issues are really no different than how a brand markets and promotes themselves? I know that something like this can sound insensitive when discussing something as meaningful as determining who...