One of the most valuable benefits of digital marketing is the ability to analyze data. Unfortunately, most businesses that invest in digital marketing find it difficult to obtain their data from their marketing company, and in some cases, never receive a report.
At Viamedia, we believe that your results should be transparent and you should be able access it at any time. That’s why we provide all of our clients with an Online Reporting Dashboard that can be accessed 24/7. The Dashboard allows you to take a deep dive into your campaign analytics — see which strategies are generating opportunities and which ones need to be tweaked.
Analyze campaigns across multiple media types. Combine metrics to see your overall KPI performance. See how your cable TV campaign is affecting your search campaign, and more.
View your data as an overview or get down into the details. Track impressions, CTR, Clicks, Conversions, TV Aired Spots and more — all the way down to the creative level.
Easily identify top performers — break it down by campaign, channel or creative for deeper analysis. When we know what’s working, we can double down on those tactics for greater ROI.
Flexible filtering options allow you to see what matters most. Export visual reports via PDF or Excel on an daily, weekly or monthly basis.
The XMetricsTM Dashboard also allows you to add in business’ marketing software integrations like Google Analytics, MailChimp, Linked in, Yelp and many more.
A truly unified dashboard that puts all your earned & paid media campaign data in one place — in real-time.