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VIAMEDIA INNOVATES PARITY ADS PLATFORM™ FOR SIMULTANEOUS LINEAR AND CTV ADVERTISING
New Transitional Platform Paves the Way for Buyers and Sellers Migrating to a Full Dynamic Advertising Market New York City – May 19, 2022 – Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced the launch of its...
VIAMEDIA SEES DRAMATIC GROWTH IN MIDTERM POLITICAL AD SPENDING, SETTING RECORDS
Country’s Leading Independent Provider of Ad-Sales Representation to Cable TV Systems Sees Triple-Digit – and Higher – Growth in “Battleground” States New York City – April 26, 2022 – Viamedia, the leading fully-integrated independent cross-media local advertising...
A Winning Strategy for March Madness
The year was 2003. Arnold Schwarzenegger was elected governor of California, Apple released iTunes, everyone’s friend Tom started MySpace, and March Madness was streamed online for the first time. The 2003 deal was between CBS and Yahoo! to stream the first 3 rounds...