Press & Media

Viamedia’s Recent Media & Press

Viamedia Names Frank Connolly Chief Financial Officer

NEW YORK and LEXINGTON, Ky., March 26, 2018  -- Viamedia, the largest independent cable TV ad management company, announced today that Frank Connolly is joining the company as Chief Financial Officer (CFO), effective March 26, 2018. Connolly comes to Viamedia with...

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We Also Have A Lot of Fun at Viamedia!

Check out how we celebrate March Madness each year at our Lexington headquarters!

Viamedia Creative Team Earns Telly Award for Cause Marketing

TV Spot for Allentown Rescue Mission in Pennsylvania Receives Recognition Among Local Cable and Broadcast TV Campaigns
Watch the Video Here!

Developing a Multi-Channel Marketing Strategy

In today's modern marketing world, consumers own close to 7.2 devices per household and use three or more on a daily basis. (Adobe Analytics & ADI Device Use Survey) The average consumer goes through (at least) 6 channels before they make a purchase. (Marketing Week)...

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Marketer’s Guide to Generation Z

While the constant, unceasing, relentless targeting dialogue in marketing circles tends to revolve around reaching millennials, what about Generation Z? Those ages 6-24, born between 1994 and 2012, are increasingly becoming more financially influential in America....

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A 2018 Guide To Digital Ad Targeting

Targeting is an important aspect of any advertising campaign. It doesn't matter how good your ad is, if it doesn't appeal to the right audience, it won't be effective. Plus, targeting allows for more efficient spending of your ad budget (basically a no brainer,...

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Viamedia Names Frank Connolly Chief Financial Officer

NEW YORK and LEXINGTON, Ky., March 26, 2018  -- Viamedia, the largest independent cable TV ad management company, announced today that Frank Connolly is joining the company as Chief Financial Officer (CFO), effective March 26, 2018. Connolly comes to Viamedia with...

Viamedia Names Tom Walsh Senior Vice President, Advanced Advertising

Ad-Tech Veteran Joins the Viamedia Team   New York City, October 11, 2017 – Viamedia, the largest independent cable TV ad management company, today named Tom Walsh as its new Senior Vice President of Advanced Advertising Strategy.  In his new role, Walsh...

Viamedia debuts placeLOCAL™ and SpotHop™ for Local Account Sellers

New York City – July 24, 2017 – Viamedia, the largest independent cable TV ad management company, today launched placeLOCAL™ and SpotHop™ -- new tools, to be implemented by Viamedia sales representatives, leveraging the latest in Viamedia-developed...

Viamedia Expands Partnership With Windstream to Serve New Markets in TX, NC, KY and NE

Viamedia Expands Partnership with Windstream to Serve New Markets in TX, NC, KY and NE  New York City – January 9, 2016 -- Viamedia, the television industry’s largest independent cable TV ad management company, today announced it has expanded its advertising sales...

Viamedia and Blue Ridge Communications Renew Long-Term Ad Sales Agreement

VIAMEDIA AND BLUE RIDGE COMMUNICATIONS RENEW LONG-TERM AD SALES AGREEMENT New York City – January 4, 2017 -- Viamedia, the television industry’s largest independent cable TV ad management company, announced today that it has renewed its longstanding agreement with...

For more information, please contact:

Bob Gold & Associates
310-320-2010
via@bobgoldpr.com