Viamedia’s Recent Media & Press
Ad-Tech Veteran Joins the Viamedia Team New York City, October 11, 2017 – Viamedia, the largest independent cable TV ad management company, today named Tom Walsh as its new Senior Vice President of Advanced Advertising Strategy. In his new role,...read more
New York City – July 24, 2017 – Viamedia, the largest independent cable TV ad management company, today launched placeLOCAL™ and SpotHop™ -- new tools, to be implemented by Viamedia sales representatives, leveraging the latest in Viamedia-developed...read more
Viamedia Expands Partnership with Windstream to Serve New Markets in TX, NC, KY and NE New York City – January 9, 2016 -- Viamedia, the television industry’s largest independent cable TV ad management company, today announced it has expanded its advertising sales...read more
VIAMEDIA AND BLUE RIDGE COMMUNICATIONS RENEW LONG-TERM AD SALES AGREEMENT New York City – January 4, 2017 -- Viamedia, the television industry’s largest independent cable TV ad management company, announced today that it has renewed its longstanding agreement with...read more
VIAMEDIA RENEWS LONGSTANDING REPRESENTATION OF SERVICE ELECTRIC LOCAL AD SALES Leading Ad Management Company Continues to Represent Sales in Philadelphia DMA New York City – December 8, 2016 -- Viamedia, the television industry’s largest independent cable TV ad...read more
RECORD LOCAL CABLE AD SPENDING PLAYS ROLE IN BATTLEGROUND STATE SENATE ELECTIONS, VIAMEDIA FINDS Victorious GOP Candidates in Four Major “Battleground” States Largely Outspent Their Democrat Rivals on Cable Advertising Clinton’s Local Cable Targeting Strategy...read more
We Also Have A Lot of Fun at Viamedia!Check out how we celebrate March Madness each year at our Lexington headquarters!
Viamedia Creative Team Earns Telly Award for Cause MarketingTV Spot for Allentown Rescue Mission in Pennsylvania Receives Recognition Among Local Cable and Broadcast TV Campaigns Watch the Video Here!
In what has become an annual holiday tradition, the cable industry will be serving up a stack of marathon programming events this Thanksgiving Day, Thursday, November 23rd. And side-by-side with all that great home cookin’ will be a round-the-clock buffet...read more
Assessing whether a marketing campaign was successful has become increasingly difficult because of the complex consumer purchase funnel. Consumers are being exposed to messages on multiple channels, which makes it difficult to pinpoint the effectiveness of a...read more
Tales of buried treasure never seem to die… they just get passed down from one generation to the next. Surely some of the treasures eventually come to light; others won’t. And still others are complete fabrications. (My pet theory: the more complex the...read more