Meet the Team
Viamedia Executive Team
Wendell is a twenty plus year veteran in the cable television advertising industry, with extensive experience in technical operations and dynamic advertising solutions. He began his career in cable advertising in 1999 with Frontier Vision as Insertion Engineer for its central Kentucky region. He also served in capacity for Adelphia, Comcast, AT&T, and Insight Communications, before coming to Viamedia in 2005.
Mr. Decker has been a key element in the growth and success of Viamedia and has provided direction in forming our world class technical operation.
Becky Jones is a respected twenty year cable television advertising veteran. She began her career in research at TCI at the point it was being acquired by AT&T. After leaving AT&T Media Services she played a key role in the strategy and development of Viamedia’s sales support infrastructure that today supports over 300 sales people.
Becky’s has been at the highest levels of the company’s corporate leadership team for the past fifteen years. Her primary oversight is corporate communications, human resources, training, company culture, marketing, branding, research and creative services. Her teams assists the sales efforts across the company with marketing & research tools to support local advertising sales utilizing Viamedia’s extensive research catalog. Becky also oversees Viamedia’s social media platforms and overall marketing / public relations efforts for the company.
In September 2016, she added the oversight of the company’s human resources functions, including recruitment, training and employee relations, among her other responsibilities. She has been the face of the organization at trade and industry events for over a decade and is known throughout the industry and across the United States for her personality, attention to detail and leadership abilities.
Becky has received numerous national awards and has been nationally recognized for her impact within the cable industry. She has received honors as industry’s “Cable Marketer of the Year” and has been named as one of the “Most Powerful Women in Cable” every year since 2013.
Becky has two sons, Silas & Sawyer and lives in Lexington, Kentucky.
Rick began his advertising sales career in 1993 as a Regional Sales Manager for Trader Publishing Company where he developed and implemented strategies for advertising sales in the Automotive and Truck industries. In 2001, Rick started in cable advertising sales as Local Sales Manager with AT&T Media Services which through mergers became Insight Media in Covington KY. In 2006, Rick joined Viamedia as Corporate Manager of Automotive and Business development where he directed sales strategies for automotive advertising and managed new media products including internet and long form advertising channels.
Rick was elevated to Executive Vice President of Sales in June of 2016 overseeing direct oversight of the company’s regional teams that include all local sales.
Jim O’Neill serves as the Director of Client Services for Viamedia. Prior to joining Viamedia in December, 2011, Jim was the Area Director of Ad Sales Operations for Comcast Spotlight in California. In this position, Jim was responsible for the traffic, inventory, information technology, systems development, facilities, master control and engineering operations functions in support of advertising sales for California’s four ad sales markets.
Before Viamedia and Comcast, Jim held various management positions with FedEx, consulting positions with TCI, AT&T Broadband and the department of Defense, and multi-faceted roles in public works management for the city of Poway, California. His technical career has focused on PC/server integrated business solutions and relational databases in the public and private sectors while developing and challenging work teams to achieve operational excellence.
Jim studied public administration and naval science at San Diego State University and water technology at Palomar College. He was a 2007 recipient of Comcast’s “Going the Extra Mile” (GEM) award recognizing operational excellence and a 2010 graduate of the Executive Leadership Forum.
Since relocating to Lexington, Jim has been slow to engage in charities, but has jumped into a busy social schedule. As a beginning tennis player he earned both Gold and Silver medals in the 2012 Bluegrass State Games, as a pilot he explores airports all around the region and as an avid water-skier he spends weekends in the beautiful Kentucky lakes.
Viamedia Executive Committee
James (Jim) Loughran worked at NCC Media (now Ampersand) from 2011 – 2019 as Senior Vice President, Digital Sales. In this role, Jim worked closely with NCC owners and affiliates to set digital sales strategies and drive revenue in this critical line of business for the industry, eventually building a 9 figure revenue department. In October 2014, Jim added Business Development to his responsibilities. Over time Jim signed representation agreements with a variety of OTT and Connected TV companies to augment NCC Digital Media’s portfolio. Jim’s experience in the online market – where nearly every piece of business is developmental, and customized proposals for each and every account is typical – served NCC well in this very competitive media environment. In 2018 Loughran completed the Cable Executive Certification Program at Harvard Business School.
Loughran has 22 years of experience in the business and began his career in interactive sales at Ziff-Davis in 1998 after graduating from the University of Pennsylvania. He joined CNET Networks in 2000 and moved up through the ranks, ultimately becoming Vice President of Sales in 2006. While at CNET, Loughran ran a sales team responsible for over $50 million in revenue from America’s leading digital advertisers. Loughran moved to CBS Interactive in 2008 as Vice President of Sales and oversaw a $120 million sales effort against a portfolio of websites including CNET, CBS News, ZDNet, TechRepublic, and Moneywatch. For the past year Jim has consulted with a variety of programmatic, digital out of home and OTT video companies and agencies.
Jessica Hollifield came to Viamedia in 2013 and currently serves as Executive Director of Cross Media Sales for the Midwest. With over 12 years of experience, in both traditional media sales and digital media, as well as managing sales teams across the country, Jessica has helped define, train and built Viamedia’s cross media strategy nationwide.
Jessica started her career at a full service ad agency before quickly realizing her true passion in advertising sales. Her expertise ranges from cable television ad sales to strategically placed mobile, display, social, email marketing and online video campaigns.
Over the years, Jessica has consistently been a top performer, earning numerous President’s Club recognition and awards, working with local, regional and national accounts. Previous experience includes Senior Account Executive positions at Insight Media Advertising, Time Warner Cable Media and has held various levels of digital management positions while at Viamedia. Jessica resides in Lexington, KY with her husband and stepson. She enjoys playing tennis and volunteering locally for Girls on the Run Central Kentucky.
Viamedia Divisional & Political Leadership Team
Will Gray, Jr.
Considered one of the industry’s top minds in marketing and strategic planning, Will Gray has worked with major brands for over three decades. Will began his career in 1992 at The Kansas City Star holding positions on the editorial side – Newsroom, Editorial Page and Arts & Entertainment. In 1995, Will moved to the advertising division beginning in real estate and recruitment. He quickly rose through the ranks holding positions in Retail, Automotive and National sales working with top brands – Google, Macy’s, Ford, Toyota, Cadillac, AAA, Amtrak, Frontier, Colorado Tourism, etc. Thereafter, he led successful teams as Major & Key Accounts Manager, Digital Strategic Manager and Agency Accounts Manager. During his tenure, he received high recognition for his leadership earning many awards including the Chairman’s Award 1st Place Big 5 and the coveted Chairman’s Club Award.
Will joined Viamedia in 2017 as a Cross Area Media Manager where he directed divisional cross-media strategies. He was elevated to Divisional Vice President of Cross Media in 2018 overseeing a handful of markets including Kansas City, Omaha, Madison, Denver, Tulsa, Las Vegas, Phoenix and Sacramento.
He is a graduate from University of Missouri – Kansas City and Park University. Will supports many causes including Shawnee Community Center (a free food pantry) and Project Warmth. He resides in Kansas City, Mo. with his wife and three kids. Will enjoys anything outdoors, live music and is an avid Chiefs and Royals fan.