Meet the Team
Mark Lieberman joined Viamedia, the country’s largest independent TV advertising management solutions company, as president and chief executive officer in January 2014 after an extensive career in the media and technology industry. While at Viamedia, he was inducted into the class of 2016 Cable TV Pioneers; and has been named one of the CableFax 100 most powerful people in cable. He was Chairman of Viamedia’s programmatic-TV subsidiary, placemedia, which was sold to Altice in 2017.
Prior to Viamedia, Mark was the co-founder, Chairman and CEO of TRA a leading big TV data, media analytics, software and research technology firm sold to TiVo. He also was the co-inventor of TRA System and is on several U.S. patents.
Earlier, Mark was Chairman/CEO of IVT, an e-communications software company backed by Cisco, Tudor Ventures, Allen & Co. and Sun Microsystems.
He has also served as President of About.com Ventures and Executive Vice President of Reed Elsevier Business Information (fka Cahners Business), where he oversaw Variety, Broadcasting & Cable, Publishers Weekly, and MultiChannel News magazines, and RR Bowker, the ISBN book data base company.
In the mid-1990s, he founded Sarnoff Real Time Corp., a video server company that became DIVA systems, the first commercially viable video-on-demand provider, and he was also the Managing Director of TM Patents which focused on commercializing a portfolio of worldwide patents and applications covering supercomputing, interprocessor communications and storage technologies.
Mark served in the George H.W. Bush Administration as Associate Deputy Secretary and Assistant Secretary for Technology (Acting) at the U.S. Department of Commerce; practiced intellectual property law, and clerked for Judge Oscar Davis at the U.S. Court of Appeals for the Federal Circuit.
Mark’s long commitment to charity includes serving as an advisory board member of Tufts University Computer Science program, a board member of the National Jewish Center for Learning and Leadership, and board member and co-chair of Congregation B’Nai Yisrael of Armonk.
In 2014, Mark was the recipient of the YJP Entrepreneur & Leadership Award given by the Young Jewish Professionals and was a member of the US National Masters Basketball Team at the 2001 Macabiah Games in Israel.
Mark lives in Westchester County, NY and Montauk, NY with his wife and children.
Becky Jones is a respected twenty year cable television advertising veteran. She began her career in research at TCI at the point it was being acquired by AT&T. After leaving AT&T Media Services she played a key role in the strategy and development of Viamedia’s sales support infrastructure that today supports over 300 sales people.
Becky’s has been at the highest levels of the company’s corporate leadership team for the past fifteen years. Her primary oversight is corporate communications, human resources, training, company culture, marketing, branding, research and creative services. Her teams assists the sales efforts across the company with marketing & research tools to support local advertising sales utilizing Viamedia’s extensive research catalog. Becky also oversees Viamedia’s social media platforms and overall marketing / public relations efforts for the company.
In September 2016, she added the oversight of the company’s human resources functions, including recruitment, training and employee relations, among her other responsibilities. She has been the face of the organization at trade and industry events for over a decade and is known throughout the industry and across the United States for her personality, attention to detail and leadership abilities.
Becky has received numerous national awards and has been nationally recognized for her impact within the cable industry. She has received honors as industry’s “Cable Marketer of the Year” and has been named as one of the “Most Powerful Women in Cable” every year for the past seven years (2013-2019).
Becky lives in Lexington. She has two very active, athletic boys (Silas and Sawyer) who keep her running from sport to sport year around.
Rick began his advertising sales career in 1993 as a Regional Sales Manager for Trader Publishing Company where he developed and implemented strategies for advertising sales in the Automotive and Truck industries. In 2001, Rick started in cable advertising sales as Local Sales Manager with AT&T Media Services which through mergers became Insight Media in Covington KY. In 2006, Rick joined Viamedia as Corporate Manager of Automotive and Business development where he directed sales strategies for automotive advertising and managed new media products including internet and long form advertising channels.
Rick was elevated to Executive Vice President of Sales in June of 2016 overseeing direct oversight of the company’s regional teams that include all local sales.
James (Jim) Loughran worked at NCC Media (now Ampersand) from 2011 – 2019 as Senior Vice President, Digital Sales. In this role, Jim worked closely with NCC owners and affiliates to set digital sales strategies and drive revenue in this critical line of business for the industry, eventually building a 9 figure revenue department. In October 2014, Jim added Business Development to his responsibilities. Over time Jim signed representation agreements with a variety of OTT and Connected TV companies to augment NCC Digital Media’s portfolio. Jim’s experience in the online market – where nearly every piece of business is developmental, and customized proposals for each and every account is typical – served NCC well in this very competitive media environment. In 2018 Loughran completed the Cable Executive Certification Program at Harvard Business School.
Loughran has 22 years of experience in the business and began his career in interactive sales at Ziff-Davis in 1998 after graduating from the University of Pennsylvania. He joined CNET Networks in 2000 and moved up through the ranks, ultimately becoming Vice President of Sales in 2006. While at CNET, Loughran ran a sales team responsible for over $50 million in revenue from America’s leading digital advertisers. Loughran moved to CBS Interactive in 2008 as Vice President of Sales and oversaw a $120 million sales effort against a portfolio of websites including CNET, CBS News, ZDNet, TechRepublic, and Moneywatch. For the past year Jim has consulted with a variety of programmatic, digital out of home and OTT video companies and agencies.
Divisional Leadership Team
Jessica Hollifield came to Viamedia in 2013 and currently serves as Executive Director of Cross Media Sales for the Midwest. With over 12 years of experience, in both traditional media sales and digital media, as well as managing sales teams across the country, Jessica has helped define, train and built Viamedia’s cross media strategy nationwide.
Jessica started her career at a full service ad agency before quickly realizing her true passion in advertising sales. Her expertise ranges from cable television ad sales to strategically placed mobile, display, social, email marketing and online video campaigns.
Over the years, Jessica has consistently been a top performer, earning numerous President’s Club recognition and awards, working with local, regional and national accounts. Previous experience includes Senior Account Executive positions at Insight Media Advertising, Time Warner Cable Media and has held various levels of digital management positions while at Viamedia. Jessica resides in Lexington, KY with her husband and stepson. She enjoys playing tennis and volunteering locally for Girls on the Run Central Kentucky.
Mr. Decker is a fourteen year veteran in cable television advertising industry, with extensive experience in operations. He began his career in cable advertising in 1999 with Frontier Vision as Insertion Engineer for its central Kentucky region. He also served in capacity for Adelphia, Comcast, AT&T, and Insight Communications, before coming to Viamedia in 2005.
Mr. Decker has been a key element in the growth and success of Viamedia and has provided direction in forming our world class technical operation.
Don is an experienced and Certified Management Accountant with an MBA and over 25 years of experience. He has held both CFO and Controller positions for midsize companies such as Ascalon Enterprises, Stoutheart Corporation, and RTI International as well as numerous consulting assignments in the same capacity. In addition to media, his experience includes manufacturing, hospitality, healthcare, and computer software.
Jim O’Neill serves as the Director of Client Services for Viamedia. Prior to joining Viamedia in December, 2011, Jim was the Area Director of Ad Sales Operations for Comcast Spotlight in California. In this position, Jim was responsible for the traffic, inventory, information technology, systems development, facilities, master control and engineering operations functions in support of advertising sales for California’s four ad sales markets.
Before Viamedia and Comcast, Jim held various management positions with FedEx, consulting positions with TCI, AT&T Broadband and the department of Defense, and multi-faceted roles in public works management for the city of Poway, California. His technical career has focused on PC/server integrated business solutions and relational databases in the public and private sectors while developing and challenging work teams to achieve operational excellence.
Jim studied public administration and naval science at San Diego State University and water technology at Palomar College. He was a 2007 recipient of Comcast’s “Going the Extra Mile” (GEM) award recognizing operational excellence and a 2010 graduate of the Executive Leadership Forum.
Since relocating to Lexington, Jim has been slow to engage in charities, but has jumped into a busy social schedule. As a beginning tennis player he earned both Gold and Silver medals in the 2012 Bluegrass State Games, as a pilot he explores airports all around the region and as an avid water-skier he spends weekends in the beautiful Kentucky lakes.