Meet the Team

Executive Team

Mark Lieberman

Mark Lieberman

President & CEO
Mark's bio

Mark Lieberman joined Viamedia, the country’s largest independent TV advertising management solutions company, as president and chief executive officer in January 2014 after an extensive career in the media and technology industry.  While at Viamedia, he was inducted into the class of 2016 Cable TV Pioneers; and has been named one of the CableFax 100 most powerful people in cable.  He was Chairman of Viamedia’s programmatic-TV subsidiary, placemedia, which was sold to Altice in 2017.

Prior to Viamedia, Mark was the co-founder, Chairman and CEO of TRA a leading big TV data, media analytics, software and research technology firm sold to TiVo. He also was the co-inventor of TRA System and is on several U.S. patents.

Earlier, Mark was Chairman/CEO of IVT, an e-communications software company backed by Cisco, Tudor Ventures, Allen & Co. and Sun Microsystems.

He has also served as President of About.com Ventures and Executive Vice President of Reed Elsevier Business Information (fka Cahners Business), where he oversaw Variety, Broadcasting & Cable, Publishers Weekly, and MultiChannel News magazines, and RR Bowker, the ISBN book data base company.

In the mid-1990s, he founded Sarnoff Real Time Corp., a video server company that became DIVA systems, the first commercially viable video-on-demand provider, and he was also the Managing Director of TM Patents which focused on commercializing a portfolio of worldwide patents and applications covering supercomputing, interprocessor communications and storage technologies.

Mark served in the George H.W. Bush Administration as Associate Deputy Secretary and Assistant Secretary for Technology (Acting) at the U.S. Department of Commerce; practiced intellectual property law, and clerked for Judge Oscar Davis at the U.S. Court of Appeals for the Federal Circuit.

Mark’s long commitment to charity includes serving as an advisory board member of Tufts University Computer Science program,  a board member of the National Jewish Center for Learning and Leadership, and board member and co-chair of Congregation B’Nai Yisrael of Armonk.

In 2014, Mark was the recipient of the YJP Entrepreneur & Leadership Award given by the Young Jewish Professionals and was a member of the US National Masters Basketball Team at the 2001 Macabiah Games in Israel.

Mark lives in Westchester County, NY and Montauk, NY with his wife and children.

Becky Jones

Becky Jones

Chief Marketing & People Officer
Becky's bio

Becky Jones is a respected eighteen year cable television advertising veteran. She began her career in research at TCI at the point it was being acquired by AT&T. After leaving AT&T Media Services she played a key role in the strategy and development of Viamedia’s sales support infrastructure that today supports over 300 sales people.

Becky’s has been at the highest levels of the company’s corporate leadership team for the past fifteen years. Her primary oversight is corporate communications, human resources, training, company culture, marketing, branding, research and creative services. Her teams assists the sales efforts across the company with marketing & research tools to support local advertising sales utilizing Viamedia’s extensive research catalog. Becky also oversees Viamedia’s social media platforms and overall marketing / public relations efforts for the company.

In September 2016, she added the oversight of the company’s human resources functions, including recruitment, training and employee relations, among her other responsibilities. She has been the face of the organization at trade and industry events for over a decade and is known throughout the industry and across the United States for her personality, attention to detail and leadership abilities.

Becky has received numerous national awards and has been nationally recognized for her impact within the cable industry. She has received honors as industry’s “Cable Marketer of the Year” and has been named as one of the “Most Powerful Women in Cable” every year for the past four years.

Becky lives in Lexington with her husband Scott and their two boys Silas and Sawyer.

Frank Connolly

Frank Connolly

Chief Financial Officer
Frank's bio
Frank Connolly has broad and deep experience as a financial executive in the media and marketing industry. He has been the Chief Financial Officer of three private equity owned and three public companies with track records of innovation, an M&A Advisor, and a private equity investor, with 25 transactions totaling over $1.7 billion in value. Frank was most recently the Chief Financial Officer of FocusVision Worldwide, Inc., a market research technology provider, and CFO of Water Cooler Group, a holding company with a media agency, Media Storm, focused on cable TV. He was Managing Director at AdMedia Partners, an independent M&A advisory firm for the marketing and media industry. His career as a senior financial executive also includes EVP and CFO of Harris Interactive Inc., a publicly traded marketing research company, and CFO for Modem Media Inc., a publicly traded pioneering interactive agency. He has been Managing Director of DigaComm LLC, a private equity firm, as well as SVP and CFO of Donnelley Marketing, Inc., a consumer information marketing company.  Frank held a number of corporate financial management positions at the Dun & Bradstreet Corporation and started his career at Accenture. He received an M.B.A. in Finance from Cornell University and a B.A. in Economics from the Stony Brook University.
Tom Walsh

Tom Walsh

Chief Digital Officer
Tom's bio

Tom Walsh has 18 years’ experience in ad-tech, starting at DoubleClick in 1997 where he worked through the dot-com boom and bust, building some of the foundations in Advanced Advertising that have helped shape the industry today. He has also served as VP of Sales for WPP (nPario division) and Co-Founder & Managing Director at the business advisory firm ESIrisk.

He most recently served as Senior Director, Strategic Relationships for Comcast Advanced Advertising (FreeWheel), where he managed top clients including Comcast, Warner Bros. Studios, MGM Studios and Music Choice.

Randy Lykes

Randy Lykes

Chief Technology Officer
Randy's bio
Randy Lykes is a twenty-five year veteran in the advertising sales operations field, with fourteen of those years in the cable television advertising industry – in both operations and sales management. He began his career in cable advertising in 1995 with Telecommunications Inc. (TCI) as Operations Manager for the Lexington, KY market. He also served as Regional Operations Director for AT&T where he had operational oversight for AT&T’s cable advertising sales operations in the eastern United States. Randy also served as Corporate Director of Operations for Adelphia Communication’s advertising sales division based in Coudersport, PA. Randy was one of the originators of Viamedia and oversees the operational infrastructure of one of the largest independent advertising rep firms in the United States.
Rick Tarvin

Rick Tarvin

Executive Vice President of Sales
Rick's bio

Rick began his advertising sales career in 1993 as a Regional Sales Manager for Trader Publishing Company where he developed and implemented strategies for advertising sales in the Automotive and Truck industries. In 2001, Rick started in cable advertising sales as Local Sales Manager with AT&T Media Services which through mergers became Insight Media in Covington KY. In 2006, Rick joined Viamedia as Corporate Manager of Automotive and Business development where he directed sales strategies for automotive advertising and managed new media products including internet and long form advertising channels.

Rick was elevated to Executive Vice President of Sales in June of 2016 overseeing direct oversight of the company’s regional teams that include all local sales.

David Solomon

David Solomon

Chief Revenue Officer
Dave's bio
 Solomon has over 20 years’ experience in advertising sales including print, long-form media solutions and cable television spot sales.  His cable television sales experience began with TeleCable in Lexington, Kentucky.  Later he worked as a sales manager for Tele-Communications, Inc. (TCI) and, subsequently, AT&T cable advertising.  Later Solomon was general sales manager for Insight Media and Comcast Spotlight advertising.  Solomon began with Viamedia as a corporate vice president in 2003, becoming executive vice president in 2006, and played a significant role in the company’s growth from fewer than a dozen employees to nearly 400 today. Solomon holds a Bachelor of Arts in Industrial and Organizational Psychology and a Bachelor of Business Administration, both from the University of Kentucky.  Among numerous civic and charitable associations, Solomon is active in fundraising on behalf of Sunrise Children’s Services, which assists abused, abandoned or neglected children.
Mike Ball

Mike Ball

Vice President of National Sales
Mike's bio
Mike has spent the better part of the last 20 years in the New York ad sales industry. His experience includes time at HRP as an Account Executive, CBS Spots Sales as an Senior Account Executive and National Cable Communications where he managed several different sales teams. Mike has been with Viamedia since 2007, starting as a Local Account Executive and working his way up to several different roles including Local, Regional and National Sales Manager. Currently Mike is the Vice President of National Sales overseeing all national and political sales for Viamedia. Mike is happily married to his wife Lydia. They reside in Pleasantville, NY with their children: Charlie, Owen, Anna and Charlotte.

Divisional Leadership Team

Brian Dossa

Brian Dossa

Divisional VP, Cross Media
Brian's bio
Brian brings more than 24 years of Advertising Sales experience, including 10 years with Cablevision/Rainbow Advertising Sales, 4 years with Adelphia and 5 years Broadcast Advertising sales experience with WKYC-TV (NBC). Brian won Adelphia’s prestigious “PEGASUS” Award for excellence in Ad Sales performance two consecutive years. Brian has four years managerial experience with Viamedia and is also actively involved member of the Cleveland Association of Broadcasters.
Brad Henderson

Brad Henderson

VP, National Advanced Advertising
Brad's bio
Brad has spent the last 20 years in the National TV Ad Sales arena. His media career began in Dallas as an Account Executive with National Rep Firm Blair Television working in the NY, Minneapolis and Dallas offices. He then moved into Network Sales as an Account Executive with Telemundo Network Group based in Dallas. Following Telemundo, Brad moved from broadcast to the cable industry with Time Warner Cable serving over eight years in the role of National and Political Sales Manager in both Milwaukee and Chicago. Prior to joining Viamedia, Brad was the National Sales Manager for Comcast in the Seattle Market. Currently, Brad is the Director of National Sales overseeing the Midwest and West regions.
Will Gray

Will Gray

Divisional VP, Cross Media
Will's bio
Will is the Cross Media Area Manager for the Central Region.
Jessica Hollifield

Jessica Hollifield

Divisional VP, Cross Media
Jessica's bio

Jessica Hollifield came to Viamedia in 2013 and currently serves as Executive Director of Cross Media Sales for the Midwest.  With over 12 years of experience, in both traditional media sales and digital media, as well as managing sales teams across the country, Jessica has helped define, train and built Viamedia’s cross media strategy nationwide.

Jessica started her career at a full service ad agency before quickly realizing her true passion in advertising sales. Her expertise ranges from cable television ad sales to strategically placed mobile, display, social, email marketing and online video campaigns.

Over the years, Jessica has consistently been a top performer, earning numerous President’s Club recognition and awards, working with local, regional and national accounts.  Previous experience includes Senior Account Executive positions at Insight Media Advertising, Time Warner Cable Media and has held various levels of digital management positions while at Viamedia.  Jessica resides in Lexington, KY with her husband and stepson.  She enjoys playing tennis and volunteering locally for Girls on the Run Central Kentucky.

Kelly Enright

Kelly Enright

Divisional VP, Cross Media
Kelly's bio
Divisional Vice President of Cross Media

Operations Team

Wendell Decker

Wendell Decker

Vice President, Technical Services
Wendell's bio

Mr. Decker is a fourteen year veteran in cable television advertising industry, with extensive experience in operations.  He began his career in cable advertising in 1999 with Frontier Vision as Insertion Engineer for its central Kentucky region.  He also served in capacity for Adelphia, Comcast, AT&T, and Insight Communications, before coming to Viamedia in 2005.

Mr. Decker has been a key element in the growth and success of Viamedia and has provided direction in forming our world class technical operation.

Craig Lakes

Craig Lakes

IT Director
Craig's bio
Craig has worked in the IT field for 28 years building computers and networks. He has been in the cable industry since 1986 starting as a contractor for Telecable, TCI, Intermedia, AT&T and Insight Media both on the System and Advertising side. Craig has also worked for many branches of local and federal law enforcement agencies and for the United States Military as contractor for electronic forensics. Craig has served as the IT Director for Viamedia from 2005 to present.
Anita James

Anita James

Vice President, Finance
Anita's bio
Anita James is a seasoned finance professional with over 20 years of accounting, finance and operations experience.  Her specialties include budgeting, analytics, forecasting, process improvement, quality assurance,  auditing and overall finance operation oversight.  She began her career with Viamedia in March 2006 as Business Operations Manager and now serves the company as Vice President of Finance.  Anita graduated from the University of Kentucky with a B.S. in Accounting and currently resides in Lexington, KY.
Don McCarty

Don McCarty

Controller
Don's bio

Don is an experienced and Certified Management Accountant with an MBA and over 25 years of experience. He has held both CFO and Controller positions for midsize companies such as Ascalon Enterprises, Stoutheart Corporation, and RTI International as well as numerous consulting assignments in the same capacity. In addition to media, his experience includes manufacturing, hospitality, healthcare, and computer software.

Jim O’Neill

Jim O’Neill

Vice President, Client Services
Jim's bio

Jim O’Neill serves as the Director of Client Services for Viamedia. Prior to joining Viamedia in December, 2011, Jim was the Area Director of Ad Sales Operations for Comcast Spotlight in California.  In this position, Jim was responsible for the traffic, inventory, information technology, systems development, facilities, master control and engineering operations functions in support of advertising sales for California’s four ad sales markets.

Before Viamedia and Comcast, Jim held various management positions with FedEx, consulting positions with TCI,  AT&T Broadband and the department of Defense, and multi-faceted roles in public works management for the city of Poway, California.   His technical career has focused on PC/server integrated business solutions and relational databases in the public and private sectors while developing and challenging work teams to achieve operational excellence.

Jim studied public administration and naval science at San Diego State University and water technology at Palomar College.  He was a 2007 recipient of Comcast’s “Going the Extra Mile” (GEM) award recognizing operational excellence and a 2010 graduate of the Executive Leadership Forum.

Since relocating to Lexington, Jim has been slow to engage in charities, but has jumped into a busy social schedule.  As a beginning tennis player he earned both Gold and Silver medals in the 2012 Bluegrass State Games, as a pilot he explores airports all around the region and as an avid water-skier he spends weekends in the beautiful Kentucky lakes.

Political Team

Michael Bell

Michael Bell

Political Sales Manager
Michael's bio
Political Sales Manager