Meet the Team

Viamedia Executive Team

David Solomon

David Solomon

President & CEO



Dave's bio
An industry veteran with over 30 years of experience leading advertising sales and technology development, David Solomon is the President and CEO of Viamedia, the largest independent advertising representative firm championing cable and video service providers across the US.

Joining Viamedia in 2003 as a corporate vice president, David quickly became a vital leader, rising to executive vice president in 2006, CRO in 2016 and then CEO in 2020. David’s innovative leadership has been pivotal to keeping Viamedia at the forefront of the fast-changing advertising industry, ensuring the company and its customers capitalize on emerging trends, opportunities and technologies.

David’s tenure at Viamedia is distinguished by substantial growth, strategic advancements, and a steadfast dedication to business development, finance, and fostering a positive corporate culture. He played a significant role in scaling the company from fewer than a dozen employees to over 400 today.

Prior to joining Viamedia, Solomon amassed a wealth of experience in advertising sales, spanning over twenty years. His career journey took him from Telecable in Lexington, Kentucky, to significant roles in sales management at TCI, AT&T cable advertising, and Comcast Spotlight advertising.

Solomon has been honored as a 2023 Cablefax 100. He is revered for his effective coaching and proven ability to build high-performing sales teams and foster a culture of growth and mentorship.

Recognized as a thought leader, Solomon contributes to key publications like MediaVillage, ACA ConnectsIndependent Communications News, and AiThority. He also regularly engages in prominent industry events, where he is featured on panels and as an expert at the forefront of innovative advertising strategies.

Solomon holds a Bachelor of Arts in Industrial and Organizational Psychology, from the University of Kentucky. Among numerous civic and charitable associations, Solomon is active in fundraising on behalf of Sunrise Children’s Services, which assists abused, abandoned or neglected children.



Wendell Decker

Wendell Decker

SVP, IT & Technical Services
Wendell's bio

Wendell is a twenty plus year veteran in the cable television advertising industry, with extensive experience in technical operations and dynamic advertising solutions. He began his career in cable advertising in 1999 with Frontier Vision as Insertion Engineer for its central Kentucky region.  He also served in capacity for Adelphia, Comcast, AT&T, and Insight Communications, before coming to Viamedia in 2005.

Mr. Decker has been a key element in the growth and success of Viamedia and has provided direction in forming our world class technical operation.

Becky Jones

Becky Jones

Chief Marketing & People Officer
Becky's bio

Becky Jones is a respected twenty year cable television advertising veteran. She began her career in research at TCI at the point it was being acquired by AT&T. After leaving AT&T Media Services she played a key role in the strategy and development of Viamedia’s sales support infrastructure that today supports over 300 sales people.

Becky’s has been at the highest levels of the company’s corporate leadership team for the past fifteen years. Her primary oversight is corporate communications, human resources, training, company culture, marketing, branding, research and creative services. Her teams assists the sales efforts across the company with marketing & research tools to support local advertising sales utilizing Viamedia’s extensive research catalog. Becky also oversees Viamedia’s social media platforms and overall marketing / public relations efforts for the company.

In September 2016, she added the oversight of the company’s human resources functions, including recruitment, training and employee relations, among her other responsibilities. She has been the face of the organization at trade and industry events for over a decade and is known throughout the industry and across the United States for her personality, attention to detail and leadership abilities.

Becky has received numerous national awards and has been nationally recognized for her impact within the cable industry. She has received honors as industry’s “Cable Marketer of the Year” and has been named as one of the “Most Powerful Women in Cable” every year since 2013.

Becky has two sons, Silas & Sawyer and lives in Lexington, Kentucky.

Anita James

Anita James

Vice President of Financial Planning and Analysis, Finance
Anita's bio
Anita James is a seasoned finance professional with over 20 years of accounting, finance and operations experience.  Her specialties include budgeting, analytics, forecasting, process improvement, quality assurance,  auditing and overall finance operation oversight.  She began her career with Viamedia in March 2006 as Business Operations Manager and now serves the company as Vice President of Finance.  Anita graduated from the University of Kentucky with a B.S. in Accounting and currently resides in Lexington, KY.
Rick Tarvin

Rick Tarvin

Chief Revenue Officer
Rick's bio

Rick began his advertising sales career in 1993 as a Regional Sales Manager for Trader Publishing Company where he developed and implemented strategies for advertising sales in the Automotive and Truck industries. In 2001, Rick started in cable advertising sales as Local Sales Manager with AT&T Media Services which through mergers became Insight Media in Covington KY. In 2006, Rick joined Viamedia as Corporate Manager of Automotive and Business development where he directed sales strategies for automotive advertising and managed new media products including internet and long form advertising channels.

Rick was elevated to Executive Vice President of Sales in June of 2016 overseeing direct oversight of the company’s regional teams that include all local sales.

Madeline Kissel

Madeline Kissel

VP, Affiliate Relations and Business Development
Sherri Bradshaw

Sherri Bradshaw

VP of Finance
Jim O’Neill

Jim O’Neill

SVP, Ad Operations
Jim's bio

Jim O’Neill serves as the Director of Client Services for Viamedia. Prior to joining Viamedia in December, 2011, Jim was the Area Director of Ad Sales Operations for Comcast Spotlight in California.  In this position, Jim was responsible for the traffic, inventory, information technology, systems development, facilities, master control and engineering operations functions in support of advertising sales for California’s four ad sales markets.

Before Viamedia and Comcast, Jim held various management positions with FedEx, consulting positions with TCI,  AT&T Broadband and the department of Defense, and multi-faceted roles in public works management for the city of Poway, California.   His technical career has focused on PC/server integrated business solutions and relational databases in the public and private sectors while developing and challenging work teams to achieve operational excellence.

Jim studied public administration and naval science at San Diego State University and water technology at Palomar College.  He was a 2007 recipient of Comcast’s “Going the Extra Mile” (GEM) award recognizing operational excellence and a 2010 graduate of the Executive Leadership Forum.

Since relocating to Lexington, Jim has been slow to engage in charities, but has jumped into a busy social schedule.  As a beginning tennis player he earned both Gold and Silver medals in the 2012 Bluegrass State Games, as a pilot he explores airports all around the region and as an avid water-skier he spends weekends in the beautiful Kentucky lakes.

Viamedia Executive Committee

Marshall Fields

Marshall Fields

Corporate Trainer

Fields has over 20 years of experience in learning and development, including blended learning, curriculum design, and coaching. His cable career began with Insight Communications in Lexington, KY. He later became an instructional designer at Time Warner Cable and, subsequently, Spectrum. Fields began with Viamedia as a Training Specialist in 2018 and was promoted to Corporate Trainer after 6 months. In addition to helping manage the company training initiatives, Fields serves as an executive coach, moderator of the Efficiency Task Force, Facilitator of the Departmental Leadership Group, and Executive Committee. Fields holds a degree in Electronic Engineering, Certifications in Blended Learning (ATD), and Curriculum Design (Langevin).
Fields is very active in his community, serving as Board Chair of Legacy Equine Academy, and a member of the Mayor’s Racial Justice and Equality Commission. He also volunteers at Bethel Harvest Food Ministry, acts as a community liaison for an award-winning art project called I Was Here, and is a committee member of the Minority Business Expo. He authored Communicating to Grow and runs PCHATP, a company helping improve communication skills, emotional intelligence, and racial unity through podcasting and online training.

Molly Hale

Molly Hale

VP, Sales Operations
Brad Henderson

Brad Henderson

VP, National Advanced Advertising
Brad's bio
Brad has spent the last 20 years in the National TV Ad Sales arena. His media career began in Dallas as an Account Executive with National Rep Firm Blair Television working in the NY, Minneapolis and Dallas offices. He then moved into Network Sales as an Account Executive with Telemundo Network Group based in Dallas. Following Telemundo, Brad moved from broadcast to the cable industry with Time Warner Cable serving over eight years in the role of National and Political Sales Manager in both Milwaukee and Chicago. Prior to joining Viamedia, Brad was the National Sales Manager for Comcast in the Seattle Market. Currently, Brad is the Director of National Sales overseeing the Midwest and West regions.
Jessica Hollifield

Jessica Hollifield

VP, Local Sales
Jessica's bio

Jessica Hollifield came to Viamedia in 2013 and currently serves as Executive Director of Cross Media Sales for the Midwest.  With over 12 years of experience, in both traditional media sales and digital media, as well as managing sales teams across the country, Jessica has helped define, train and built Viamedia’s cross media strategy nationwide.

Jessica started her career at a full service ad agency before quickly realizing her true passion in advertising sales. Her expertise ranges from cable television ad sales to strategically placed mobile, display, social, email marketing and online video campaigns.

Over the years, Jessica has consistently been a top performer, earning numerous President’s Club recognition and awards, working with local, regional and national accounts.  Previous experience includes Senior Account Executive positions at Insight Media Advertising, Time Warner Cable Media and has held various levels of digital management positions while at Viamedia.  Jessica resides in Lexington, KY with her husband and stepson.  She enjoys playing tennis and volunteering locally for Girls on the Run Central Kentucky.

George Stacy

George Stacy

VP, Digital Operations

Viamedia Divisional & Political Leadership Team

Mike Ball

Mike Ball

VP, Political and Client Development
Mike's bio
Mike has spent the better part of the last 30 years in the New York ad sales industry. His experience includes time at HRP as an Account Executive, CBS Spots Sales as an Senior Account Executive and National Cable Communications where he managed several different sales teams. Mike has been with Viamedia for the most part since 2007, starting as a Local Account Executive and working his way up to several different roles including Local, Regional and National Sales Manager. Currently Mike is the Vice President, Political and Client Development. He oversees all things Political as well as working with Ampersand on big pictures items. Mike is lives in Pleasantville, NY with his wife Lydia, their children Charlie, Owen, Anna, and Charlotte, and his dog Lambert.
Brad Boggs

Brad Boggs

Divisional VP, Cross Media
Will Gray

Will Gray

Divisional VP, Cross Media

Will Gray, Jr.
Considered one of the industry’s top minds in marketing and strategic planning, Will Gray has worked with major brands for over three decades. Will began his career in 1992 at The Kansas City Star holding positions on the editorial side – Newsroom, Editorial Page and Arts & Entertainment. In 1995, Will moved to the advertising division beginning in real estate and recruitment. He quickly rose through the ranks holding positions in Retail, Automotive and National sales working with top brands – Google, Macy’s, Ford, Toyota, Cadillac, AAA, Amtrak, Frontier, Colorado Tourism, etc. Thereafter, he led successful teams as Major & Key Accounts Manager, Digital Strategic Manager and Agency Accounts Manager. During his tenure, he received high recognition for his leadership earning many awards including the Chairman’s Award 1st Place Big 5 and the coveted Chairman’s Club Award.
Will joined Viamedia in 2017 as a Cross Area Media Manager where he directed divisional cross-media strategies. He was elevated to Divisional Vice President of Cross Media in 2018 overseeing a handful of markets including Kansas City, Omaha, Madison, Denver, Tulsa, Las Vegas, Phoenix and Sacramento.
He is a graduate from University of Missouri – Kansas City and Park University. Will supports many causes including Shawnee Community Center (a free food pantry) and Project Warmth. He resides in Kansas City, Mo. with his wife and three kids. Will enjoys anything outdoors, live music and is an avid Chiefs and Royals fan.

Dan Walsh

Dan Walsh

Divisional VP, Cross Media