Our History
In 2001, seven entrepreneurs met at a local library and established the vision of Viamedia: to connect cable TV audiences with local advertisers.
We’ve since expanded to over 70 cities, more than 60 video partners and broadened our advertising offerings to include OTT, digital advertising, mobile and social.
Our Values
At Viamedia, it’s about the customer.
We are devoted and dedicated to providing world-class service and results to our customers.
These core values guide our decisions day in and day out. These values define our culture, team and company.
Service with Integrity
Doing what is right for the customer is at the core of everything we do. We know if we do what’s right,
this will always yield the best results.
Innovation
To meet the ever-changing advertising needs of our customers, we continue developing innovative and
unique product and service offerings.
Results-Driven
Your success is our success. We are focused on providing effective advertising solutions for our clients and partners.
Communication
We understand that communication is key to success. We embrace open communication, listen earnestly and collaborate effectively.
Our Solutions
Viamedia provides cross-media strategies to engage advertisers with their target audience while providing monetization opportunities for video provider partners.
We are always evolving, always looking for the cutting-edge products to keep up with the ever-changing needs of our advertisers and partners.
Industry Partners & Affiliations
Our Commitment to
Community
Viamedia is committed to serving and supporting our local communities. We do this by partnering with non-profit organization:
- Supporting Ad Council by leveraging cable television’s ability to reach local audiences
- Providing support to family and community charities such as United Way, Feeding America and Goodwill.
- Supporting active military men and women.
- Encouraging community service where our employees live and work.
Press & Media
The Impact COVID-19 Is Having On Political Ad Spending And Messaging
Written by Brad Adgate and published in Forbes May 6, 2020 The impact of COVID-19 has been widespread and will continue well into 2020 and beyond. As a result, the pandemic has had an effect on the federal, statewide and local elections that will continue up to...
Surviving Video Viewing’s Big Shift
Cord-cutting doesn’t have to shrink TV’s slice of the ad pie. By Mark Lieberman. Published on April 6, 2020 on Multichannel News The TV industry is going through a renaissance, providing consumers with a huge number of programming choices all powered by a revenue mix...
Opinion: How Will The Pandemic Accelerate The Evolution Of The Tv Ad Market?
Ad industry executives have long predicted the demise of the TV upfronts and coronavirus could provide the ultimate catalyst By Mark Lieberman. Published on March 23, 2020 on AdAge. 'We will survive coronavirus. ... The upfronts may not.' As a perennial optimist, I...