Viamedia is committed to investing in advanced advertising technology to provide cutting-edge solutions for our advertisers and partners.
Leading Edge Network Operations Center
Don’t take our word for it. Take a few minutes and watch Viamedia’s Life of an Ad as we tour the Network Operations Center and more.
• Our centralized national data center houses: redundant scalable fiber connectivity w/ full generator back up and Co-Lo facility for backups and network extension, virtual servers, virtual desktops with GPU acceleration using best in class VMWare, Citrix and EMC SAN solutions with nearly 1 petabyte of raw storage capacity.
• Viamedia’s NOC also uses best in class ad insertion and management platforms including the largest single deployment of Imagine’s Novar Traffic System in the world.
• Viamedia places nearly 1MM linear ads per day in 160 zones across 70+ markets all over the country.
Utilizing Custom Data Delivery & Management Tools
TV Advertising Intelligence Platform
Viamedia’s placeLOCALTM is a simple, yet powerful targeting and scheduling platform that automatically generates smarter linear cable TV ad campaigns for local advertisers based on budget, geography and target audience.
The platform leverages advanced algorithms, alongside national Scarborough as well as local comScore ratings, to identify the best television networks and day-parts for a local advertiser to maximize reach and frequency across the advertiser’s target markets.
Impression-based Local TV Ad Platform
Viamedia’s SpotHop™, an impression-based sales automation and management platform, was developed to accelerate sales for Viamedia’s longstanding ad sales relationship with Google Fiber which includes dynamically inserting advertisements through Google Ad Manager. This platform eases the path for Viamedia account executives to deliver audience-based local TV ad campaigns.
The SpotHop™ platform includes campaign order management, fulfillment and billing automation with audience targeting, impression delivery forecasting and reporting. With the specifics of each campaign available electronically, the platform ensures that impression-based ad-buying is fast, simple and efficient for all clients.
Cross-Media Reporting Dashboard
Viamedia’s XMetrics™ Dashboard is a Cross-Media Reporting Dashboard that offers our customers’ transparent campaign analysis on demand.
The Dashboard allows you to take a deep dive into all of your media campaigns — see which strategies are generating opportunities and which ones need to be tweaked. Combine metrics to see your overall KPI performance. See how your cable TV campaign is affecting your search campaign, and more.
Business Intelligence Dashboards
Viamedia’s Business Intelligence Genie™ is an internal platform designed to improve quality, save time and develop a strategic and cohesive approach to data governance for Viamedia.
Sales Information Dashboard™ is a data visualization platform designed to provide insight for the Viamedia leadership team to enable them to quickly identify and react to revenue performance trends and opportunities.
Cross-Media Campaign Management Platform
Viamedia’s Cross-Media Platform is an automated solution that streamlines Viamedia’s TV and digital advertising campaigns.
The platform enables Account Executives to manage their pre-sale research, campaign orders and post campaign analyses all in one interface that delivers superior performance, transparency, and control to it’s users while driving results for our clients.
Press & Media
Surviving Video Viewing’s Big Shift
Cord-cutting doesn’t have to shrink TV’s slice of the ad pie. By Mark Lieberman. Published on April 6, 2020 on Multichannel News The TV industry is going through a renaissance, providing consumers with a huge number of programming choices all powered by a revenue mix...
Opinion: How Will The Pandemic Accelerate The Evolution Of The Tv Ad Market?
Ad industry executives have long predicted the demise of the TV upfronts and coronavirus could provide the ultimate catalyst By Mark Lieberman. Published on March 23, 2020 on AdAge. 'We will survive coronavirus. ... The upfronts may not.' As a perennial optimist, I...
Viamedia Following Plan to Operate During Crisis
Broadcasting & Cable, Jon Lafayette Cancellations and opportunities in local ad business Long before anyone heard of the coronavirus, Viamedia had an extensive and detailed emergency plan. So when the disease caused a crisis and forced companies to have employees...