Viamedia Expands Advertising Partnership with MetroNet

Viamedia Expands Advertising Partnership with MetroNet

Viamedia will Continue Managing Ad Sales in 5 Key Markets, Adding Representation in Lexington, KY NEW YORK—July 7, 2020—Viamedia, the television industry’s largest independent local ad management company, today announced it has renewed and expanded its advertising...
Viamedia Names Jim Loughran Senior Vice President of Digital

Viamedia Names Jim Loughran Senior Vice President of Digital

Advertising Veteran Joins the Viamedia Team to Expand Digital Sales & Development NEW YORK–(BUSINESS WIRE)–Viamedia, the television industry’s largest independent local ad management company, today named Jim Loughran senior vice president of digital,...
The Impact COVID-19 Is Having On Political Ad Spending And Messaging

The Impact COVID-19 Is Having On Political Ad Spending And Messaging

Written by Brad Adgate and published in Forbes May 6, 2020 The impact of COVID-19 has been widespread and will continue well into 2020 and beyond. As a result, the pandemic has had an effect on the federal, statewide and local elections that will continue up to...
Surviving Video Viewing’s Big Shift

Surviving Video Viewing’s Big Shift

Cord-cutting doesn’t have to shrink TV’s slice of the ad pie. By Mark Lieberman. Published on April 6, 2020 on Multichannel News The TV industry is going through a renaissance, providing consumers with a huge number of programming choices all powered by a revenue mix...
Viamedia Following Plan to Operate During Crisis

Viamedia Following Plan to Operate During Crisis

Broadcasting & Cable, Jon Lafayette Cancellations and opportunities in local ad business Long before anyone heard of the coronavirus, Viamedia had an extensive and detailed emergency plan. So when the disease caused a crisis and forced companies to have employees...