TV Advertising Insights: Golf on Cable TV

TV Advertising Insights: Golf on Cable TV

Take a Swing You often hear about the “Big Four” of professional sports (football, baseball, basketball and hockey), but when it comes to the sheer amount of programming content throughout the entire calendar year, nothing quite matches the game of golf. And, while...
Analyzing NFL Draft TV Ratings Over the Years

Analyzing NFL Draft TV Ratings Over the Years

How passionate are National Football League (NFL) fans? So passionate that they are driven into a feeding frenzy four months before the official season even begins. And how does the NFL generate such excitement that has no parallel in any other sport in the world?...
2017 NHL Playoffs

2017 NHL Playoffs

Of the four major professional sports in the United States, ice hockey is the most unique insofar as it merges the skills of several endeavors, including the finesse of figure skating; the eye-hand coordination of golfing; and the rough & tumble world of...
2017 NBA Playoffs

2017 NBA Playoffs

What happens when a league allows over half its teams to enter post season play in a best-of-seven, 4-round playoff format? Answer: a sheer bonanza of NBA playoff games on cable TV – last season, over 60 games on TNT and ESPN (nearly three-quarters of all games.) The...
MLB Advertising: Demographics & Ratings

MLB Advertising: Demographics & Ratings

  As I write this blog on a grey, wet, chilly day in March, all of the Major League Baseball teams are soaking up the rays down in Florida or Arizona. And — if only the exhibition season (along with the calendar) would just hurry up a bit — we could all...
March Madness: Cable’s Home Court Advantage

March Madness: Cable’s Home Court Advantage

When it comes to sheer fan bedlam, no other tournament can touch “March Madness” – otherwise known as the NCAA Men’s Basketball Division 1 Championship Tournament. The excitement begins before the actual games even get underway in the form of “Bracketology” – the...