NFL TV Ratings & Audience Analysis

NFL TV Ratings & Audience Analysis

The football of my youth was an autumn sport, but the sheer fan frenzy for the game created an economic opportunity that NFL owners (and various media outlets) just couldn’t resist. And, so, today practically anything and everything associated with the NFL is covered...
Fall Brings College Football, High Viewership, & Engaged Fans

Fall Brings College Football, High Viewership, & Engaged Fans

For many college sports fans (and I am one), the waning days of August are the most anticipated time of the year as the college football regular season gets underway. It’s the start of 100+ days of exciting collegiate football – all of which is just a prelude to the...
Align Your Brand With The Hottest Events on TV this August

Align Your Brand With The Hottest Events on TV this August

From zombie apocalypse thrillers like The Walking Dead to the drama-filled reality TV shows like The Real Housewives of OC, from the latest news to the most live sports like the NFL, NBA and NHL, Americans love TV, and spend more time watching TV than with any other...
TV Advertising Insights: Golf on Cable TV

TV Advertising Insights: Golf on Cable TV

Take a Swing You often hear about the “Big Four” of professional sports (football, baseball, basketball and hockey), but when it comes to the sheer amount of programming content throughout the entire calendar year, nothing quite matches the game of golf. And, while...
Analyzing NFL Draft TV Ratings Over the Years

Analyzing NFL Draft TV Ratings Over the Years

How passionate are National Football League (NFL) fans? So passionate that they are driven into a feeding frenzy four months before the official season even begins. And how does the NFL generate such excitement that has no parallel in any other sport in the world?...
2017 NHL Playoffs

2017 NHL Playoffs

Of the four major professional sports in the United States, ice hockey is the most unique insofar as it merges the skills of several endeavors, including the finesse of figure skating; the eye-hand coordination of golfing; and the rough & tumble world of...