A Winning Strategy for March Madness

A Winning Strategy for March Madness

The year was 2003. Arnold Schwarzenegger was elected governor of California, Apple released iTunes, everyone’s friend Tom started MySpace, and March Madness was streamed online for the first time.  The 2003 deal was between CBS and Yahoo! to stream the first 3 rounds...
The Big Dance Can Mean Big Business For Advertisers

The Big Dance Can Mean Big Business For Advertisers

64 basketball games over the course of 12 days? March Madness is the definition of a sports fan’s dream come true. With the average employee spending 6 working hours watching March Madness while on the clock, this magical 3 weeks in the spring may mean a drop in...