NCAA College Basketball: Local Cable Ratings are A Slam Dunk

NCAA College Basketball: Local Cable Ratings are A Slam Dunk

With college football well under way, the Men’s NCAA College Basketball Season is right around the corner — a marathon of games (thousands of them) over the next four months before ending in “March Madness” and the crowning of the NCAA Division I National...
2017-2018 NBA Regular Season

2017-2018 NBA Regular Season

Who would have ever thought that a 30-year old Canadian, with a Phys. Ed. degree from Presbyterian College in Montreal, would one day immigrate to Springfield, Massachusetts, and in order to occupy his unruly students during the long New England winter months end up...
NHL Ratings & A Viewer Analysis

NHL Ratings & A Viewer Analysis

I’ll be the first to admit that ice hockey isn’t everyone’s cup of tea, and certainly does not enjoy the same level of popularity as the other three major U.S. sports (football, baseball and basketball). That may have something to do with ice hockey being invented...
2017 MLB Playoffs Offer a Desirable Audience and Solid Reach

2017 MLB Playoffs Offer a Desirable Audience and Solid Reach

After a long, hot slog of a season in which thirty Major League Baseball (MLB) teams play in a combined total of 2,430 games from April through September, the real excitement begins in the fall with the MLB Playoffs. Indeed, the entire month of October is a feeding...
NFL TV Ratings & Audience Analysis

NFL TV Ratings & Audience Analysis

The football of my youth was an autumn sport, but the sheer fan frenzy for the game created an economic opportunity that NFL owners (and various media outlets) just couldn’t resist. And, so, today practically anything and everything associated with the NFL is covered...
Fall Brings College Football, High Viewership, & Engaged Fans

Fall Brings College Football, High Viewership, & Engaged Fans

For many college sports fans (and I am one), the waning days of August are the most anticipated time of the year as the college football regular season gets underway. It’s the start of 100+ days of exciting collegiate football – all of which is just a prelude to the...