Viamedia’s Main Street Economic Report: February 2015

Viamedia Reports Local Ad Sales Trends Viamedia released the first in a series of “Main Street” economic reports that showcase trends in the 70+ local markets it sells local cable advertising in around the country. “While our local advertisers (and the markets they...
The 2015 National Basketball Association (NBA) Playoffs

The 2015 National Basketball Association (NBA) Playoffs

What happens when a league allows over half its teams to enter post season play in a best-of-seven, 4-round playoff format? Answer: a sheer bonanza of NBA playoff games on cable TV – last season over 60 games on TNT and ESPN alone (not to mention the numerous other...
FORE

FORE

Quick: What’s the first sport that comes to mind when you think of cable television? Given the sheer amount of on-air cable content for baseball, football and basketball (professional and collegiate), chances are you’d pick one of these three. But there’s another...
The 2015 Major League Baseball Season

The 2015 Major League Baseball Season

Maybe it’s just my imagination… but the 2015 Major League Baseball (MLB) Season seems to be getting under way a little late this year, with the first game being played April 5th between the St. Louis Cardinals and the Chicago Cubs. But given the winter weather we’ve...
Spiffing up the Home with HGTV

Spiffing up the Home with HGTV

While the “American Dream” has taken on different meanings over the generations, it has always been about “peace and prosperity,” and – since World War II – the dream of owning one’s home, which has morphed into the dream of re-modelling one’s home; flipping one’s...