Viamedia Expands Currency Relationship with Comscore

Viamedia Expands Currency Relationship with Comscore

Comscore will be the exclusive currency in 72 of 73 Viamedia markets NEW YORK, NY, Jan. 15, 2019 – Viamedia, the leading local cross-media advertising company, announced today that Comscore, a trusted currency for planning, transacting and evaluating media across...
5 Reasons Year Round Advertising is Key to Your Business’s Success

5 Reasons Year Round Advertising is Key to Your Business’s Success

A new year, a new plan? Right? Do you have your 2019 marketing strategy planned and ready to execute? Hopefully you answered YES to that question. The truth is a year round marketing and advertising strategy can bring more value than you think. Here are the 5 reasons...
2018 at Viamedia: A Year In Review

2018 at Viamedia: A Year In Review

What a year it has been! 2018 has been an exciting year for us all here at Viamedia, full of growth, innovation, and big plans. We couldn’t do it without our employees, clients and partners — so we want to say a BIG heartfelt thank you for being with us on this...
Developing a Multi-Channel Marketing Strategy

Developing a Multi-Channel Marketing Strategy

In today’s modern marketing world, consumers own close to 7.2 devices per household and use three or more on a daily basis. (Adobe Analytics & ADI Device Use Survey) The average consumer goes through (at least) 6 channels before they make a purchase....
Marketer’s Guide to Generation Z

Marketer’s Guide to Generation Z

While the constant, unceasing, relentless targeting dialogue in marketing circles tends to revolve around reaching millennials, what about Generation Z? Those ages 6-24, born between 1994 and 2012, are increasingly becoming more financially influential in America....
A 2018 Guide To Digital Ad Targeting

A 2018 Guide To Digital Ad Targeting

Targeting is an important aspect of any advertising campaign. It doesn’t matter how good your ad is, if it doesn’t appeal to the right audience, it won’t be effective. Plus, targeting allows for more efficient spending of your ad budget (basically a...