Developing a Multi-Channel Marketing Strategy

Developing a Multi-Channel Marketing Strategy

In today’s modern marketing world, consumers own close to 7.2 devices per household and use three or more on a daily basis. (Adobe Analytics & ADI Device Use Survey) The average consumer goes through (at least) 6 channels before they make a purchase....
Marketer’s Guide to Generation Z

Marketer’s Guide to Generation Z

While the constant, unceasing, relentless targeting dialogue in marketing circles tends to revolve around reaching millennials, what about Generation Z? Those ages 6-24, born between 1994 and 2012, are increasingly becoming more financially influential in America....
A 2018 Guide To Digital Ad Targeting

A 2018 Guide To Digital Ad Targeting

Targeting is an important aspect of any advertising campaign. It doesn’t matter how good your ad is, if it doesn’t appeal to the right audience, it won’t be effective. Plus, targeting allows for more efficient spending of your ad budget (basically a...
How To Produce BIG Results With A Small Marketing Budget

How To Produce BIG Results With A Small Marketing Budget

  Marketing your small business can be overwhelming, especially when you have a small budget. As a small business owner you might feel as though paid media channels are totally out of reach. The good news is, there are low cost options for small businesses, from TV to...
How Will Facebook’s New Data Policy Impact Advertising Campaigns?

How Will Facebook’s New Data Policy Impact Advertising Campaigns?

According to thedrum.com, Facebook has decided to no longer allow 3rd party data targeting on their advertising platform. This strategic move is a response to data misuse via Cambridge Analytica. Third party providers like Experian and Axiom will no longer be utilized...
PyeongChang 2018 Winter Olympics

PyeongChang 2018 Winter Olympics

Back in the summer of 2011, the International Olympic Committee (IOC) selected PyeongChang, South Korea as the site for the XXIII Winter Olympic Games, which take place over the 17-day period February 9th – 25th, 2018. I often wonder… had the future been revealed to...