How Will Facebook’s New Data Policy Impact Advertising Campaigns?

How Will Facebook’s New Data Policy Impact Advertising Campaigns?

According to thedrum.com, Facebook has decided to no longer allow 3rd party data targeting on their advertising platform. This strategic move is a response to data misuse via Cambridge Analytica. Third party providers like Experian and Axiom will no longer be utilized...
PyeongChang 2018 Winter Olympics

PyeongChang 2018 Winter Olympics

Back in the summer of 2011, the International Olympic Committee (IOC) selected PyeongChang, South Korea as the site for the XXIII Winter Olympic Games, which take place over the 17-day period February 9th – 25th, 2018. I often wonder… had the future been revealed to...
OWN’s The Haves and the Have Nots

OWN’s The Haves and the Have Nots

This past fall, we reviewed Tyler Perry’s salacious, steamy soap opera, “If Loving You is Wrong,” and it’s hardly a coincidence that his other mega-hit series on the Oprah Winfrey Network (OWN) — “The Haves and the Have Nots (HAHN)” — is just as salacious...
CMT’s Nashville

CMT’s Nashville

After four seasons on broadcast network television, ABC decided to cancel the primetime music drama, “Nashville.” The reaction was swift and predictable… thousands of broken-hearted fans took to social media in an outpouring of love and support for the show. For a...
The 2017-2018 College Football Bowl Season

The 2017-2018 College Football Bowl Season

If you are a college football fanatic (and count me in), then December is — as Andy Williams once  crooned — “…the most wonderful time of the year,” with dozens of Division One College Football Bowl games on tap, beginning on the 16th and culminating in...
Holiday Programming 2017

Holiday Programming 2017

“Home for the holidays” conjures many images, and when it comes to watching television during the month of December, that image is probably ad-supported cable television, which accrues over 80% of all gross impressions associated with holiday-themed TV programming. As...