Cord Cutters vs. Cord Loyalists: Results from Video Consumption Survey

Cord Cutters vs. Cord Loyalists: Results from Video Consumption Survey

As a growing number of Americans jump on board with TV streaming services, the television landscape continues to be redefined on a monthly, or even weekly basis. According to an article about the future of TV in The Wallstreet Journal, more than 1 million consumers...
Understanding OTT (Over-The Top) Advertising

Understanding OTT (Over-The Top) Advertising

I have a confession to make. I am the daughter of one of the biggest nerds of all time. Growing up, my dad was obsessed with recording every movie and TV show that struck his fancy on TV to save for posterity. He then would make note of the hour and minute counter on...
Viamedia Expands Currency Relationship with Comscore

Viamedia Expands Currency Relationship with Comscore

Comscore will be the exclusive currency in 72 of 73 Viamedia markets NEW YORK, NY, Jan. 15, 2019 – Viamedia, the leading local cross-media advertising company, announced today that Comscore, a trusted currency for planning, transacting and evaluating media across...