Thanksgiving Day 2017 Cable Marathon

Thanksgiving Day 2017 Cable Marathon

In what has become an annual holiday tradition, the cable industry will be serving up a stack of marathon programming events this Thanksgiving Day, Thursday, November 23rd. And side-by-side with all that great home cookin’ will be a round-the-clock buffet of...
2 Simple Ways to Measure Marketing Campaign Success

2 Simple Ways to Measure Marketing Campaign Success

Assessing whether a marketing campaign was successful has become increasingly difficult because of the complex consumer purchase funnel.  Consumers are being exposed to messages on multiple channels, which makes it difficult to pinpoint the effectiveness of a...
The Curse of Oak Island

The Curse of Oak Island

Tales of buried treasure never seem to die… they just get passed down from one generation to the next. Surely some of the treasures eventually come to light; others won’t. And still others are complete fabrications. (My pet theory: the more complex the backstory, the...
NCAA College Basketball: Local Cable Ratings are A Slam Dunk

NCAA College Basketball: Local Cable Ratings are A Slam Dunk

With college football well under way, the Men’s NCAA College Basketball Season is right around the corner — a marathon of games (thousands of them) over the next four months before ending in “March Madness” and the crowning of the NCAA Division I National...
TBS’ Separation Anxiety

TBS’ Separation Anxiety

“Separation Anxiety” – and I am not referring to the psychological disorder – is a primetime gameshow from TBS that is a modern update (with a twist) of the 1960s “The Newlywed Game.” The predecessor show was based on the premise that newlyweds may not know one...
Display Advertising Tactics That Work

Display Advertising Tactics That Work

For those that think display advertising is dead and does not work; think again.  There are a few practical ways display advertising still can be fruitful.  Display has a few advanced tactics and measurements that helps refine and track the customer.  Below, I have...