A 2018 Guide To Digital Ad Targeting

A 2018 Guide To Digital Ad Targeting

Targeting is an important aspect of any advertising campaign. It doesn’t matter how good your ad is, if it doesn’t appeal to the right audience, it won’t be effective. Plus, targeting allows for more efficient spending of your ad budget (basically a...
How To Produce BIG Results With A Small Marketing Budget

How To Produce BIG Results With A Small Marketing Budget

  Marketing your small business can be overwhelming, especially when you have a small budget. As a small business owner you might feel as though paid media channels are totally out of reach. The good news is, there are low cost options for small businesses, from...
How Will Facebook’s New Data Policy Impact Advertising Campaigns?

How Will Facebook’s New Data Policy Impact Advertising Campaigns?

According to thedrum.com, Facebook has decided to no longer allow 3rd party data targeting on their advertising platform. This strategic move is a response to data misuse via Cambridge Analytica. Third party providers like Experian and Axiom will no longer be utilized...
PyeongChang 2018 Winter Olympics

PyeongChang 2018 Winter Olympics

Back in the summer of 2011, the International Olympic Committee (IOC) selected PyeongChang, South Korea as the site for the XXIII Winter Olympic Games, which take place over the 17-day period February 9th – 25th, 2018. I often wonder… had the future been revealed to...
OWN’s The Haves and the Have Nots

OWN’s The Haves and the Have Nots

This past fall, we reviewed Tyler Perry’s salacious, steamy soap opera, “If Loving You is Wrong,” and it’s hardly a coincidence that his other mega-hit series on the Oprah Winfrey Network (OWN) — “The Haves and the Have Nots (HAHN)” — is just as salacious...
CMT’s Nashville

CMT’s Nashville

After four seasons on broadcast network television, ABC decided to cancel the primetime music drama, “Nashville.” The reaction was swift and predictable… thousands of broken-hearted fans took to social media in an outpouring of love and support for the show. For a...