2017 NHL Playoffs

2017 NHL Playoffs

Of the four major professional sports in the United States, ice hockey is the most unique insofar as it merges the skills of several endeavors, including the finesse of figure skating; the eye-hand coordination of golfing; and the rough & tumble world of...
2017 NBA Playoffs

2017 NBA Playoffs

What happens when a league allows over half its teams to enter post season play in a best-of-seven, 4-round playoff format? Answer: a sheer bonanza of NBA playoff games on cable TV – last season, over 60 games on TNT and ESPN (nearly three-quarters of all games.) The...
MLB Advertising: Demographics & Ratings

MLB Advertising: Demographics & Ratings

  As I write this blog on a grey, wet, chilly day in March, all of the Major League Baseball teams are soaking up the rays down in Florida or Arizona. And — if only the exhibition season (along with the calendar) would just hurry up a bit — we could all...
An Auto Dealer’s Guide to TV Advertising

An Auto Dealer’s Guide to TV Advertising

TV Advertising Auto Guide It doesn’t take more than a glance through our internal sales records to appreciate the magnitude of automotive advertising on local and national/spot cable TV. Over the past 4-Years (2013 – 2016), the automotive category captured 35% of...
Viamedia Kicks off March Madness in Style!

Viamedia Kicks off March Madness in Style!

Viamedia kicked off 2017 NCAA March Madness in style this year – adding a little 24k Magic! Check out how the team in the Lexington headquarters showed their Big Blue Nation some love in this year’s kick off video! Enjoy!...
Kung-Fu is Back for Season Two

Kung-Fu is Back for Season Two

If you take the circa 1970s TV series, “Kung Fu” (starring David Carradine), and mix it with several recent dystopian shows such as AMC’s “The Walking Dead and TNT’s “Falling Skies”, what would you get? You would have the foundation for AMC’s “Into the Badlands” which...