Dual Survivor

Dual Survivor

My Adirondack summer camp counselors thought the world of my older brother. On over-night hikes, he always volunteered to carry the heaviest pack and had the stamina to set the pace for the rest of us. No trail was too rough for him, and when it disappeared into a...
If Loving You is Wrong

If Loving You is Wrong

Today, Luther Ingram isn’t exactly a household name, but in the early 1970s he lit up the music world with a #1 R&B Billboard Hit, “If Loving You is Wrong.” In its day, the lyrics were quite risqué as Ingram portrayed a married man carrying out an illicit affair...
NFL TV Ratings & Audience Analysis

NFL TV Ratings & Audience Analysis

The football of my youth was an autumn sport, but the sheer fan frenzy for the game created an economic opportunity that NFL owners (and various media outlets) just couldn’t resist. And, so, today practically anything and everything associated with the NFL is covered...
Help People Affected By Hurricane Harvey

Help People Affected By Hurricane Harvey

Hurricane Harvey is quickly becoming one of the worst storms to impact the U.S. in years — with record-breaking rainfall of over 49 inches as of 9 am CDT. Thousands of people in Houston and along the Gulf Coast have been displaced and the Texas governer has...
Cooks vs. Cons

Cooks vs. Cons

At a time when real news is positioned as “fake news” (and vice-versa), how apropos the title for this cooking contest show, “Cooks vs Cons.” But don’t let the title fool you… the “cons” in the show are a very talented group of everyday, amateur home chefs posing as...
Is A High Bounce Rate Always Bad?

Is A High Bounce Rate Always Bad?

Have you ever had a campaign with a high “bounce rate”? I know I have had this happen with many targeted website and programmatic campaigns I have been a part of. In the beginning part of my digital life in my career, this scared me. It...