TBS’ Separation Anxiety

TBS’ Separation Anxiety

“Separation Anxiety” – and I am not referring to the psychological disorder – is a primetime gameshow from TBS that is a modern update (with a twist) of the 1960s “The Newlywed Game.” The predecessor show was based on the premise that newlyweds may not know one...
Display Advertising Tactics That Work

Display Advertising Tactics That Work

For those that think display advertising is dead and does not work; think again.  There are a few practical ways display advertising still can be fruitful.  Display has a few advanced tactics and measurements that helps refine and track the customer.  Below, I have...
TNT’s Good Behavior

TNT’s Good Behavior

Being a huge fan of the PBS hit-series, “Downton Abbey,” I couldn’t resist watching a British talk show with Michelle Dockery, who played the icy, aristocratic Lady Mary Crawley. Given her on-air persona, the talk show host just assumed that Ms. Dockery came from some...

Viamedia Names Tom Walsh Senior Vice President, Advanced Advertising

Ad-Tech Veteran Joins the Viamedia Team   New York City, October 11, 2017 – Viamedia, the largest independent cable TV ad management company, today named Tom Walsh as its new Senior Vice President of Advanced Advertising Strategy.  In his new role, Walsh will oversee,...
2017-2018 NBA Regular Season

2017-2018 NBA Regular Season

Who would have ever thought that a 30-year old Canadian, with a Phys. Ed. degree from Presbyterian College in Montreal, would one day immigrate to Springfield, Massachusetts, and in order to occupy his unruly students during the long New England winter months end up...