2016 March Madness

2016 March Madness

If you happen to be a fan of binge viewing and college basketball, then it’s a real good bet you’ll be glued to cable television beginning March 15th for the 78th NCAA Men’s Division I Basketball Tournament. Or, in the argot of our time, “March...

Viamedia Survey Reveals New Trends In Local TV Advertising

NEW YORK – February 23, 2016 – Viamedia, the television industry’s largest independent cable TV ad management company, today announced the results of a new nation-wide survey gauging perceptions of local cable TV advertisers to assess emerging media trends for 2016....
2016 NASCAR Sprint Cup Series

2016 NASCAR Sprint Cup Series

The NASCAR Sprint Cup Series (named for its present sponsor, Sprint) is the stock car racing event of the year, running from February to November and encompassing a total of 36 races that culminate in one – and only one – winner of the “Sprint Cup...
Live from the Red Carpet

Live from the Red Carpet

The bone-chilling month of February blows into many towns across the nation with two of the hottest TV award ceremonies of the year: the 58th Grammy Awards on the 15th, and the granddaddy of ‘em all, the 88th Academy Awards, better known as “The...
Swamp People

Swamp People

If you were a devotee of AM radio back in the early 1970s, you probably heard quite a few novelty songs, including “Amos Moses” by the late country singer and song-writer, Jerry Reed. The song had a catchy up-tempo twang to it that started out something...