Viamedia debuts placeLOCAL™ and SpotHop™ for Local Account Sellers

New York City – July 24, 2017 – Viamedia, the largest independent cable TV ad management company, today launched placeLOCAL™ and SpotHop™ — new tools, to be implemented by Viamedia sales representatives, leveraging the latest in Viamedia-developed advanced...
USA’s Shooter Hits Right on Target for Ratings

USA’s Shooter Hits Right on Target for Ratings

Is it any surprise that — for many in our nation — the lone, military sniper has attained an almost mythic status in which “one shot, one kill” is celebrated as the pinnacle of martial ardor and achievement? After all, gun ownership is often equated with...
Shark Week 2017 Attracts Upscale & Educated Audience

Shark Week 2017 Attracts Upscale & Educated Audience

Somehow summer just wouldn’t be the same without the longest-running cable television event ever – the weeklong, legendary series from Discovery Channel, “Shark Week.” Since 1988, “Shark Week” has fascinated millions and millions of viewers not just in the United...
AMC’s Preacher a DVR Success

AMC’s Preacher a DVR Success

The first sermon I ever attended was delivered by a steely-eyed, Scots-Irish Presbyterian preacher who stood high over the congregation in a double-decker pulpit. What I heard that day was all fire and brimstone straight out of the Old Testament, and it was all quite...
History’s Alone Reaches Rural TV Viewers

History’s Alone Reaches Rural TV Viewers

History’s “Alone”, which returned for a fourth season on June 15th, 2017, is a reality-based survival series with a difference. Unlike better-known series, such as CBS’s long-running “Survivor”, “Alone” has no cameramen and crew awaiting just outside the camera lens...