BET Awards 2017

BET Awards 2017

Every year brings a special performance that animates the Annual BET Awards, which airs for a 17th time on June 25th.  Last year was the hush, hush surprise appearance of Beyoncé, who opened the entire show (with Kendrick Lamar) singing their hit rap song, “Freedom”....
Hardware & Home Improvement on Cable

Hardware & Home Improvement on Cable

Our second category blog focuses on Hardware & Home Improvement (H&HI) which over the past four years (2013 – 2016) represents the 6th largest advertising category here at Viamedia at 5% of total advertising sales (excluding political.) Unlike Viamedia sales...
Reach An Upscale Audience With Award Show TV Coverage

Reach An Upscale Audience With Award Show TV Coverage

You can always depend on E! to take the chill out of February with two of the hottest TV award ceremonies of the year: the 59th Grammy Awards on the 12th, and the granddaddy of ‘em all, the 89th Academy Awards, better known as “The Oscars”, on the 26th. For over 20...
Westminster Dog Show Delivers Strong TV Ratings

Westminster Dog Show Delivers Strong TV Ratings

It’s a Dog’s Life I am probably not the best candidate to write about the upcoming 141st Westminster Kennel Dog Show, which is not to say I have no interest or affection for dogs. Actually, I love them… and I grew up with one of the sweetest (and cutest) Yellow...
The TV Turkey Trot

The TV Turkey Trot

Thanksgiving Day Cable Marathon In what has become an annual holiday tradition, the cable industry will be serving up a stack of marathon programming events on Thanksgiving Day, Thursday, November 24th. And side-by-side with all that great home cookin’ will be...