MTV VMA’s Reach a Young, Diverse TV Audience

MTV VMA’s Reach a Young, Diverse TV Audience

The Moon Man is back Sunday, August 27th, 2017! No… not Neil Armstrong of Apollo 11 fame, but rather the statue (modeled after him) that’s inextricably linked to MTV’s annual extravaganza: the Video Music Awards (better known by its initials, VMAs.) Of course, MTV’s...
Align Your Brand With The Hottest Events on TV this August

Align Your Brand With The Hottest Events on TV this August

From zombie apocalypse thrillers like The Walking Dead to the drama-filled reality TV shows like The Real Housewives of OC, from the latest news to the most live sports like the NFL, NBA and NHL, Americans love TV, and spend more time watching TV than with any other...
BET Awards 2017

BET Awards 2017

Every year brings a special performance that animates the Annual BET Awards, which airs for a 17th time on June 25th.  Last year was the hush, hush surprise appearance of Beyoncé, who opened the entire show (with Kendrick Lamar) singing their hit rap song, “Freedom”....
Hardware & Home Improvement on Cable

Hardware & Home Improvement on Cable

Our second category blog focuses on Hardware & Home Improvement (H&HI) which over the past four years (2013 – 2016) represents the 6th largest advertising category here at Viamedia at 5% of total advertising sales (excluding political.) Unlike Viamedia sales...
Reach An Upscale Audience With Award Show TV Coverage

Reach An Upscale Audience With Award Show TV Coverage

You can always depend on E! to take the chill out of February with two of the hottest TV award ceremonies of the year: the 59th Grammy Awards on the 12th, and the granddaddy of ‘em all, the 89th Academy Awards, better known as “The Oscars”, on the 26th. For over 20...
Westminster Dog Show Delivers Strong TV Ratings

Westminster Dog Show Delivers Strong TV Ratings

It’s a Dog’s Life I am probably not the best candidate to write about the upcoming 141st Westminster Kennel Dog Show, which is not to say I have no interest or affection for dogs. Actually, I love them… and I grew up with one of the sweetest (and cutest) Yellow...