Originally Published at MediaVillage I’ve always been curious about how things work. My first job in advertising was at a small boutique agency during the earliest days of digital buying before it was even a “thing.” I remember everyone on the legacy teams thought I...
Originally Published at MediaVillage Let’s start with what we’ve heard from the measurement sector just this year so far. As eMarketer noted, in Q2 2024, linear TV delivered the majority of ad impressions, accounting for nearly 90% of the time viewers spent watching...
Remember the old Staples “Easy” button? I can hear “That was easy” ringing in my ears as I write this – sort of like that old song you can’t get out of your head. Originally Published on MediaVillage ou’ve probably guessed then that “easy” is the topic of this month’s...
Back in May we advised clients and friends alike on both the buying and selling ends of the political-advertising equation to be prepared for a possible tsunami of political ad orders backloaded and shoehorned into late Q3 and on into Election Day. Originally...
You might say that, in recent weeks, we’ve been digging into the Cookie Jar… so you don’t have to. Originally Published at MediaVillage In our first of three postings on the topic, we attempted to “set the table” for you, if you will, by examining where we are in...
Cynopsis Standouts are individuals recognized for their exceptional contributions and innovative solutions over the past quarter, impacting everything from technology to talent management to team spirit. Mike’s dedication and creativity have truly made Viamedia...
