Back in May we advised clients and friends alike on both the buying and selling ends of the political-advertising equation to be prepared for a possible tsunami of political ad orders backloaded and shoehorned into late Q3 and on into Election Day. Originally...
You might say that, in recent weeks, we’ve been digging into the Cookie Jar… so you don’t have to. Originally Published at MediaVillage In our first of three postings on the topic, we attempted to “set the table” for you, if you will, by examining where we are in...
For our last post, we took our initial bite into “cookies” – specifically, where things stand for the digital-ad sector and how we arrived at this place. Originally Posted on MediaVillage In short, on the topic of the digital-ad industry’s long-running, and...
Originally Published on AdMonsters The 2024 Top Women in Media & Ad Tech will award 130 honorees, including: Sherry Weiss, Dow Jones; JiYoung Kim; GroupM; Kimberly Gilberti, Experian; Mandy Hunsicker Adams, The Home Depot; Crystal Johnson, Sonobi, Stephanie...
For our latest blog, we’re taking a bite into “cookies,” which have been much-discussed and even hotly debated – and not just in the culinary sense. We’ve been talking about cookies with our clients for years of course — but maybe, at this arguably...
Whichever the preferred nomenclature, it can broadly be described as the cycle through which consumers trek from product/service/brand awareness to loyalty. The concept has been enunciated, illustrated and otherwise used for decades in order to help categorize and...
