It’s Still About the Cash Register: Embracing Advertising’s Evolution
Originally Published at MediaVillage Let’s start with what we’ve heard from the measurement sector just this year so far. As eMarketer noted, in Q2 2024, linear TV delivered the majority of ad impressions, accounting for nearly 90% of the time viewers spent watching...
Viamedia Unveils Restructured Executive Leadership Team to Accelerate the Next Stage of Growth and Innovation
But Wait There’s More! Viamedia Hits 100 Video Service Providers Setting an Industry Record
Addressable Advertising and AI: What’s Next for Media in 2025?
Political Dollars: Told Ya So….
Back in May we advised clients and friends alike on both the buying and selling ends of the political-advertising equation to be prepared for a possible tsunami of political ad orders backloaded and shoehorned into late Q3 and on into Election Day. Originally...Industry News
- Marketers: The AI Revolution Has Arrived. Don’t Just Watch, Leverage It.
- Viamedia Appoints Robert Benoit as Chief Financial Officer to Support Strategic Growth
- It’s Still About the Cash Register: Embracing Advertising’s Evolution
- Viamedia Unveils Restructured Executive Leadership Team to Accelerate the Next Stage of Growth and Innovation
- Viamedia Acquires LocalFactor to Transform Digital Ad Operations, Unlock Greater Precision, Reach, Efficiency, and Results Across Linear TV, Streaming, and Digital
Viamedia News
- Viamedia Appoints Robert Benoit as Chief Financial Officer to Support Strategic Growth
- Viamedia Unveils Restructured Executive Leadership Team to Accelerate the Next Stage of Growth and Innovation
- Viamedia Acquires LocalFactor to Transform Digital Ad Operations, Unlock Greater Precision, Reach, Efficiency, and Results Across Linear TV, Streaming, and Digital
- Viamedia Signs Six New Ad Sales Deals, Increasing Its Network to 93 Providers and Supporting Local Advertisers in 74 Key Markets
- Viamedia Secures Five New Ad Sales Deals, Expanding Total Reach to 88 Service Providers Across 73 Markets
