Originally Published at MediaVillage I’ve always been curious about how things work. My first job in advertising was at a small boutique agency during the earliest days of digital buying before it was even a “thing.” I remember everyone on the legacy teams thought I...
Originally Published at MediaVillage Let’s start with what we’ve heard from the measurement sector just this year so far. As eMarketer noted, in Q2 2024, linear TV delivered the majority of ad impressions, accounting for nearly 90% of the time viewers spent watching...
Back in May we advised clients and friends alike on both the buying and selling ends of the political-advertising equation to be prepared for a possible tsunami of political ad orders backloaded and shoehorned into late Q3 and on into Election Day. Originally...