Whichever the preferred nomenclature, it can broadly be described as the cycle through which consumers trek from product/service/brand awareness to loyalty. The concept has been enunciated, illustrated and otherwise used for decades in order to help categorize and...
Congratulations to our very own, Wendell Decker for being named Cynopsis Standout for Q4 2023! Cynopsis Standouts recognizes exceptional individuals who have left a significant mark in the past quarter by creating and implementing innovative solutions in diverse...
Viamedia to Command Ad Sales Across Six Principal DMAs for TDS Telecom, Further Strengthening Its Regional Influence Lexington, KY – February 28, 2024 – Viamedia, the largest independent advertising rep firm in the U.S., today announced the renewal and expansion of...
Many of us have fond junior high school memories of coaches exhorting us to hustle our… selves … out of the locker room and onto the field for our daily sports practice. “Let’s go outside!” may have been a common coaches’ refrain. Originally Published at MediaVillage...
Viamedia to Manage Local and Regional Direct Ad Sales Firm in Its DMAs for Fast-Growing Digital Place-Based Advertising Platform Lexington, KY – December 7, 2023 – Viamedia, the leading fully-integrated independent cross-media local advertising company, today...
Madeline Kissel, VP of Affiliate Relations and Business Development, was Recognized as an Up-and-Coming Leader with a Profound Commitment to Mentorship New York City – December 6, 2023 – Viamedia, the leading fully-integrated independent cross-media local advertising...