VIAlytics: “Splurgers” vs “Savers”

Travelers and vacationers (not to mention those who entertain) typically possess discretionary funds – precisely the ones who might be targeted with financial products and service advertising. But advertisers look for them in markedly different places. That’s the...

C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue

While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to rush into a paradigm shift. But nothing could be further from the truth. Based on a...

Kagan Puts Retrans In Perspective

In a report that is sure to be fully embraced by the broadcast community, SNL Kagan said Thursday that retransmission consent fees, also known as the bane of multichannel video service providers, add up to the equivalent of 8.9% of total fees distributors pay for...

Resurrecting the Power of Television Advertising—Via the Set-Top Box

The January deal where CBS Corporation agreed to use Rentrak audience-measurement services sent a clear message that big data, a staple of Internet measurement and programmatic exchanges, is now fast becoming—if it hasn’t already—a standard for the television medium....