The 2015 NFL Season

The 2015 NFL Season

  Hometown NFL Team Drives Local Market Revenues Thursday, September 10th represents the official start of the NFL and – as far as I’m concerned – it can’t come soon enough! Professional football (like the collegiate game) is a fall sport,...
2015 College Football Season Comes in with a Roar

2015 College Football Season Comes in with a Roar

Dramatic rise in college football ratings in upscale cable homes Have you ever strolled through a college town (or on campus) and wandered into the college bookstore? Hundreds and hundreds of spirit items greet the eye… from t-shirts and sweaters, to coffee...
2015 MTV Video Music Awards

2015 MTV Video Music Awards

***Cable’s Iconic Event of the Year Attracts Huge Audience*** ***Last year’s event propelled MTV to the third highest rated network*** *** Viewing particularly strong in large markets*** ***Ethnic / racial diversification hallmark of VMA viewership***...
Addicted to Pawn

Addicted to Pawn

Some clever person came up with a devilish play on words when he (or she) created the title for the mega-hit reality-series, “Pawn Stars”(on History), and at the risk of sounding (very) old-fashioned, I suspect there was a time when the TV censors would...