A Winning Strategy for March Madness

A Winning Strategy for March Madness

The year was 2003. Arnold Schwarzenegger was elected governor of California, Apple released iTunes, everyone’s friend Tom started MySpace, and March Madness was streamed online for the first time.  The 2003 deal was between CBS and Yahoo! to stream the first 3 rounds...
BEYOND THE BASICS: Put Your Marketing in Motion with Video Advertising

BEYOND THE BASICS: Put Your Marketing in Motion with Video Advertising

Recently Viamedia’s Divisional Vice President, Brad Boggs, and Tallahassee-based Account Executive, Leslie Baker spoke to the Greater Tallahassee Chamber of Commerce about trends in advertising. Their presentation, presented by WCTV, entitled “Beyond the Basics: Put...
What Digital Buyers Need to Know About Linear TV

What Digital Buyers Need to Know About Linear TV

By John Piccone, President QTT, a division of Viamedia   Published on Independent Communications News April 28, 2021   There is a whole new generation of advertising buyers and sellers who have fallen in love with the features of advertising technology...
Viamedia Names Jim Loughran Senior Vice President of Digital

Viamedia Names Jim Loughran Senior Vice President of Digital

Advertising Veteran Joins the Viamedia Team to Expand Digital Sales & Development NEW YORK–(BUSINESS WIRE)–Viamedia, the television industry’s largest independent local ad management company, today named Jim Loughran senior vice president of digital,...