Understanding OTT (Over-The Top) Advertising

Understanding OTT (Over-The Top) Advertising

I have a confession to make. I am the daughter of one of the biggest nerds of all time. Growing up, my dad was obsessed with recording every movie and TV show that struck his fancy on TV to save for posterity. He then would make note of the hour and minute counter on...
Developing a Multi-Channel Marketing Strategy

Developing a Multi-Channel Marketing Strategy

In today’s modern marketing world, consumers own close to 7.2 devices per household and use three or more on a daily basis. (Adobe Analytics & ADI Device Use Survey) The average consumer goes through (at least) 6 channels before they make a purchase....
A 2018 Guide To Digital Ad Targeting

A 2018 Guide To Digital Ad Targeting

Targeting is an important aspect of any advertising campaign. It doesn’t matter how good your ad is, if it doesn’t appeal to the right audience, it won’t be effective. Plus, targeting allows for more efficient spending of your ad budget (basically a...
How Will Facebook’s New Data Policy Impact Advertising Campaigns?

How Will Facebook’s New Data Policy Impact Advertising Campaigns?

According to thedrum.com, Facebook has decided to no longer allow 3rd party data targeting on their advertising platform. This strategic move is a response to data misuse via Cambridge Analytica. Third party providers like Experian and Axiom will no longer be utilized...
2 Simple Ways to Measure Marketing Campaign Success

2 Simple Ways to Measure Marketing Campaign Success

Assessing whether a marketing campaign was successful has become increasingly difficult because of the complex consumer purchase funnel.  Consumers are being exposed to messages on multiple channels, which makes it difficult to pinpoint the effectiveness of a...
Display Advertising Tactics That Work

Display Advertising Tactics That Work

For those that think display advertising is dead and does not work; think again.  There are a few practical ways display advertising still can be fruitful.  Display has a few advanced tactics and measurements that helps refine and track the customer.  Below, I have...