Navigating Amazon: It’s Easy

Navigating Amazon: It’s Easy

Dec 2, 2024

Remember the old Staples “Easy” button? I can hear “That was easy” ringing in my ears as I write this – sort of like that old song you can’t get out of your head. Originally Published on MediaVillage ou’ve probably guessed then that “easy” is the topic of this month’s...
Political Dollars: Told Ya So….

Political Dollars: Told Ya So….

Oct 18, 2024

Back in May we advised clients and friends alike on both the buying and selling ends of the political-advertising equation to be prepared for a possible tsunami of political ad orders backloaded and shoehorned into late Q3 and on into Election Day.   Originally...
Chewing on Cookies: Part 3

Chewing on Cookies: Part 3

Jun 3, 2024

You might say that, in recent weeks, we’ve been digging into the Cookie Jar… so you don’t have to. Originally Published at MediaVillage In our first of three postings on the topic, we attempted to “set the table” for you, if you will, by examining where we are in...