Remember the old Staples “Easy” button? I can hear “That was easy” ringing in my ears as I write this – sort of like that old song you can’t get out of your head. Originally Published on MediaVillage ou’ve probably guessed then that “easy” is the topic of this month’s...
Back in May we advised clients and friends alike on both the buying and selling ends of the political-advertising equation to be prepared for a possible tsunami of political ad orders backloaded and shoehorned into late Q3 and on into Election Day. Originally...
Viamedia’s Second Major Streaming Partnership This Month is a Clear Indicator of the Company’s Expanding Influence as the Nation’s Leading Independent Ad Rep Firm Lexington, KY – August 5, 2024 – Viamedia, the largest independent advertising rep firm in the U.S.,...
You might say that, in recent weeks, we’ve been digging into the Cookie Jar… so you don’t have to. Originally Published at MediaVillage In our first of three postings on the topic, we attempted to “set the table” for you, if you will, by examining where we are in...
For our last post, we took our initial bite into “cookies” – specifically, where things stand for the digital-ad sector and how we arrived at this place. Originally Posted on MediaVillage In short, on the topic of the digital-ad industry’s long-running, and...
Originally Published on AdMonsters The 2024 Top Women in Media & Ad Tech will award 130 honorees, including: Sherry Weiss, Dow Jones; JiYoung Kim; GroupM; Kimberly Gilberti, Experian; Mandy Hunsicker Adams, The Home Depot; Crystal Johnson, Sonobi, Stephanie...
