New York City – May 9, 2016 — Viamedia, the television industry’s largest independent cable TV ad management company, today announced it has reached a new agreement with Paul Bunyan Communications (PBC) in which Viamedia will provide a wide range of back-office infrastructure services to support PBC’s television ad sales throughout North Central Minnesota.
The agreement marks an extension into a new line of business for Viamedia, providing operational support to complement the company’s existing, comprehensive suite of turn-key solutions including both on the ground ad sales as well as operational support and technology integration. The services to be provided to PBC include ad traffic; billing and related finance services; video, technical and IT support and trouble-shooting; and business analytics.
“Viamedia has shown its ability and flexibility to be a true partner to the industry in providing ad solutions,” said Brian Bissonette, Paul Bunyan Communications Marketing Supervisor. “Viamedia has the expertise and infrastructure to handle the important tasks related to the ad-sales processes while freeing up our ad sales team to focus on selling to advertisers.”
Headquartered in Bemidji, Paul Bunyan Communications offers television, telecommunications and broadband services across North Central Minnesota. The company utilizes the latest in fiber optic technology, and offers more than 250 channels of all-digital entertainment.
“We’re delighted to help support PBC throughout their markets,” said Viamedia CEO Mark Lieberman. “The new partnership is an ideal fit for both companies, and will surely benefit local advertisers across Minnesota.”
Headquartered in New York City, Viamedia is the largest independent cable TV ad management company for local, regional and national advertising, programmatic and ad tech solutions, responsible for nearly one million spots per day on behalf of over 7,500 advertisers. The company specializes in selling advertising on behalf of 60 U.S. cable and telecommunications service providers, utility companies and municipalities, and employs approximately 380 people across the country. The company also operates placemedia, a programmatic data-driven TV ad platform, which aggregates ad inventory from Viamedia, major MVPDs and more than 30 national cable networks across 210 DMAs. For more information, please visit www.viamediatv.com and www.placemedia.com.
About Paul Bunyan Communications
Paul Bunyan Communications has the region’s largest and fastest all fiber optic network covering over 5,000 square miles throughout most of Beltrami County and portions of Hubbard, Itasca, Koochiching, and St. Louis Counties. The Cooperative provides Broadband High Speed Internet Services including the GigaZone, digital and high definition television services, Smart Home services, digital voice services, and more.