NEW YORK & LEXINGTON, KY – January 21, 2015 — Viamedia, the television industry’s leading independent provider of outsourced local television advertising services on behalf of cable and telco companies, today announced that local cable advertising revenue during the 2015 College Football Playoff National Championship Game rose 74% from the previous year’s game. The game between Ohio State and Oregon attracted nearly 500 local advertisers across more than 130 local cable zones in 55 markets. Viamedia also reported that 2,300 30 second spots aired during the game.
“Thanks to ESPN’s megacast on multiple cable networks, we saw an explosion of local cable advertising during this Inaugural event,” said Mark Lieberman, President and Chief Executive Officer, Viamedia. “This is a true testament that cable advertising provides a stage for local business advertisers to be a part of some of the highest viewed and most popular programs.”
Automotive advertising has always been a staple of college football and the 2015 Championship Game was no exception. Indeed, if anything, the local cable automotive category (which includes both national manufacturers and local auto dealerships) was even more pronounced this year. Overall, 45% of total advertising in the 2015 Championship Game was automotive (versus 39% last year). After automotive, the next three highest categories were Financial Services (9.6%), Retail/Department Stores (6.6%) and Restaurants – Full & Quick Service (6.1%). In other words, nearly 7 out of every 10 dollars spent by local cable advertisers were from these four categories.
“The OSU v. Oregon National Championship Game on ESPN delivered incredible ratings – with a 51+ HH Rating in Columbus alone. Castlebrook Media loves to take advantage of big reach, live event programming as part of our client’s media mix, and Viamedia always delivers. This event, like so many other local cable programming opportunities, continue to exceed my already high expectations.” said Keith Dailey, President/CEO, Castlebrook Media LLC. Castlebrook Media is a leading Advertising Agency based in Columbus, Ohio.
Headquartered in New York City, NY and Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling market based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visit www.viamediatv.com