VIAMEDIA CEO MARK LIEBERMAN NAMED TO THE CABLEFAX MAGAZINE TOP 100 INDUSTRY POWER PLAYER LIST
New York, NY and Lexington, KY – May 6, 2015 – President & CEO Mark Lieberman has been named to the Cablefax Magazine’s Top 100 Power Player list of cable executives for accomplishments within the industry.
The magazine’s ultimate cable industry power list is compiled by Cablefax’s editorial staff and serves as the benchmark for top power players in the cable, broadband and media industry. The Cablefax Magazine Top 100 was released at the 2015 INTX Internet and Cable Television Expo in Chicago, IL.
“I am proud to be named to the Cablefax Top 100,” said Lieberman. “This honor really belongs to the great Viamedia team that is on the leading edge of innovation in the cable advertising marketplace.”
Within his first 12 months as CEO of Viamedia, Lieberman has successfully elevated the industry leadership position of the company. During that time Viamedia has grown its list of MVPDs television advertising partners, as well as expanding Viamedia’s online advertising offering and helped to transform the world of programmatic ad buying through Viamedia’s programmatic TV supply side platform, placemedia.
Lieberman’s thought leadership and reputation as an innovator make him a sought after spokesman on cable TV advertising industry issues among the trade and mainstream media. In addition to his board seat on the Cabletelevision Advertising Bureau, Lieberman currently serves as a non-executive Chairman of the Board of directors of Rightster, Inc. a UK-based online video syndication company (LSE AIM: RSTR), as well on the board of advisors of Adfin, Inc., a real time insights company for programmatic online advertising.
Headquartered in New York City, NY and Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling market based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visit www.viamediatv.com
placemedia is the fully automated programmatic television platform for linear television. The placemedia platform seamlessly connects agencies, rep firms and DSPs from the demand side with aggregated inventory from its supply side partners. Through aggregation and automation, placemedia is creating new value for undersold inventory on cable networks, broadcast and with MVPDs. Visit www.placemedia.com for more information.