New York City, May 11, 2016 – Viamedia, the television industry’s largest independent cable TV ad management company, today announced that President and CEO Mark Lieberman will be officially inducted into the Cable TV Pioneer at the event’s 50th Anniversary celebration during next week’s INTX: the national cable industry’s Internet & Television Expo. Lieberman’s recognition caps an exciting year for Viamedia, in which the company experienced tremendous growth, the addition of new markets and the deployment of innovative new solutions.
“I am truly honored to be inducted as a Cable TV Pioneer,” said Lieberman. “This honor is a testament to the incredible year we have had at Viamedia. We have the smartest people, industry leading advanced technology and best state-of-the-art solutions for our MVPDs, advertisers and local and national programmers. I am pleased with our continued momentum, and excited to see what the rest of the year brings.”
On May 15, Lieberman will be officially inducted as a Cable TV Pioneer, along with 13 other established cable industry veterans including Jeff Bewkes, Time Warner’s CEO, and Brian Roberts, Comcast’s CEO. To be honored as a Cable TV Pioneer, executives must have a minimum of 20 years of direct involvement in the cable industry, during which time they must have made a meaningful contribution in building the industry as a whole. Cable TV Pioneers come from all areas of cable. They are the founders and presidents of MVPDs and cable networks, engineers and technicians, inventors, marketers, journalists and entrepreneurs. The one thing they all have in common is the huge contributions they have made to the growth of the industry and their communities.
In 2016, Viamedia has expanded its footprint enjoying a string of new and renewed partnerships including with CenturyLink, TDS Telecom and Paul Bunyan Communications. New and/ or expanded markets include Nashville and Knoxville, Tennessee; Jacksonville, Florida; Madison, Wisconsin; Seattle; Minneapolis; Portland, Oregon; Salt Lake City; and Grand Rapids, Minnesota, among others.
In addition, Viamedia’s advanced advertising has expanded its programmatic TV advertising supply side platform, continued to grow its Google Fiber deployment of addressable advertising, and has invested in its online sales efforts and OTT adtech on behalf of all its MVPD partners. Viamedia now also offers a wide range of back-office infrastructure services to support MVPD existing television ad sales.
Headquartered in New York City, Viamedia is the largest independent cable TV ad management company for local, regional and national advertising, programmatic and ad tech solutions, responsible for nearly one million spots per day on behalf of over 7,500 advertisers. The company specializes in selling advertising on behalf of 60 U.S. cable and telecommunications service providers, utility companies and municipalities, and employs approximately 380 people across the country. The company also operates placemedia, a programmatic data-driven TV ad platform, which aggregates ad inventory from Viamedia, major MVPDs and 30 national cable networks across 210 DMAs. For more information, please visit www.viamediatv.comand www.placemedia.com.