New York City — November 23, 2015 — Viamedia, the television industry’s largest independent cable TV ad management company, announced today that it has reached an agreement with Service Electric Cablevision (SECV) to represent advertising sales for the company’s video services in Philadelphia and Wilkes Barre.
Service Electric Cablevision, headquartered in Allentown, Pennsylvania, is a wholly owned subsidiary of Service Electric Television, the sixteenth-largest multiple system operator (MSO) in the United States. Viamedia will serve ads to more than 100,000 homes and over 400 local advertisers across more than 100 communities to which SECV offers phone, broadband and video services.
“We’re delighted to continue our relationship with Service Electric Cablevision,” said Viamedia CEO Mark Lieberman. “This renewal is not only affirmation of our focus on quality, it also underscores the priority our top-tier partners place on having a choice in local ad sales representation.”
“Renewing our agreement with Viamedia is not only a win for Service Electric Cablevision, it’s a win for our subscribers and local advertisers across Pennsylvania,” said Don Brandt, director of programming at Service Electric Cablevision. “We couldn’t be more thrilled to continue to use the world class services Viamedia provides.”
Viamedia provides a full turn-key, easy-to-buy media solution for more than 10,000 local, regional and national advertisers by inserting advertising into more than 110 major cable networks nationwide. The company supports insertion across more than 150 advertising zones and 9,190 insertable networks across five time zones.
Headquartered in New York City, Viamedia is the largest independent cable TV ad management company for local, regional and national advertising, programmatic and ad tech solutions, responsible for more than 1.2 million 30- and 15-second spots per day. The company specializes in selling advertising on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities, and has partnered with nearly 60 MVPDs. The company also operates placemedia, a programmatic data-driven platform, representing over 30 billion avails monthly across 210 DMAs on nearly 100 TV networks. For more information, please visit www.viamediatv.com and www.placemedia.com.
About Service Electric
As founder of the first cable television system in 1948, the late John Walson and the Service Electric organization have been leaders in the telecommunications industry for over 50 years. Service Electric Cablevision, part of the private, family-owned cable business started by Walson, serves customers in Northeastern Pennsylvania and remains at the forefront of the industry by offering the latest in home entertainment and telecommunication’s services. Through advanced fiber optic technologies using state-of-the-art equipment, SECV is able to offer High-Speed Internet, High-Definition TV, and DVR services to their customers. For more information, please visit www.secv.com.