New York City – October 5, 2015 — Viamedia, the television industry’s largest independent cable TV ad management company, announced today that it has renewed its agreement with CenturyLink to continue to represent the advertising sales for CenturyLink Prism® TV in multiple markets around the country. The agreement also adds Denver, one of the top 20 DMAs, where Viamedia will represent CenturyLink ad avails on top national cable networks.
“CenturyLink is not only a valued client, it is an innovative, forward-thinking company on both video programming and advertising,” said Viamedia CEO Mark Lieberman. “CenturyLink Prism TV, an alternative to cable and satellite services, is an interactive TV service delivered through CenturyLink’s nationwide fiber optic network. We are delighted to continue as their advertising sales representative.”
With a world-class network operations center and sales force of 300 around the country, Viamedia provides traditional ad sales to over 50 MVPDs, spanning 38 states and more than 70 of the largest DMAs to serve over 1.2 million TV ads every day. This, along with Viamedia’s ability to provide advanced advertising impression based solutions such as its placemedia programmatic TV solution, puts Viamedia at the forefront of the cable TV advertising industry.
Headquartered in New York City, Viamedia is the largest independent cable TV ad management company for local, regional and national advertising, programmatic and ad tech solutions, responsible for more than 1.2 million 30-second spots per day. The company specializes in selling advertising on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities, and has partnered with nearly 60 MVPDs. The company also operates placemedia, a programmatic data-driven platform, representing over 30 billion avails monthly across 210 DMAs on nearly 100 TV networks. For more information, please visit www.viamediatv.com and www.placemedia.com.
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