Post Type:research-services Scarborough Data | Viamedia

Consumers are profiled according to the products they buy, the stores they shop, and the ad-supported media they use. Information compares differences in consumers who subscribe to and watch various cable television networks versus those that do not, delivering unparalleled insights into the key influencers’ purchasing decisions. Scarborough is the most comprehensive, local market syndicated survey available for major markets, packing more than 1,200 products, services and retail shopping categories into each local database, making every item measured a possible business opportunity. Consumer retail shopping behavior, product consumption, media usage, lifestyle and demographic characteristics are all included in market intelligence and reports.