Post Type:research-services Rentrak | Viamedia

Rentrak’s TV Essentials is a comprehensive TV measurement service that calculates anonymous, second-by-second audience viewing patterns from set-top box data combined with demographic and consumer behavioral data, helping buyers and sellers make smarter transactions by giving you a deeper understanding of the true value of your viewing audience. The only fully-integrated system of satellite, telco and cable TV viewing information from more than 30 million TVs nationwide and in all 210 local markets.