Post Type:research-services R.L. Polk | Viamedia

The Polk database is broken down by dealership and segmented by zip code, delivering annual statistics on nearly 200 million cars and trucks in operation in the U.S. and Canada. Viamedia can also provide information about sales of vehicles with our national footprint. Polk Data, pulled from Department of Motor Vehicle (DMV) records does not include fleet sales or sales outside our selling area, and may not match your dealer sales exactly. Polk, considered the premier provider of automotive information and marketing solutions, provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage.