Advertising Veteran Joins the Viamedia Team to Expand Digital Sales & Development NEW YORK–(BUSINESS WIRE)–Viamedia, the television industry’s largest independent local ad management company, today named Jim Loughran senior vice president of digital,...
Written by Brad Adgate and published in Forbes May 6, 2020 The impact of COVID-19 has been widespread and will continue well into 2020 and beyond. As a result, the pandemic has had an effect on the federal, statewide and local elections that will continue up to...
Cord-cutting doesn’t have to shrink TV’s slice of the ad pie. By Mark Lieberman. Published on April 6, 2020 on Multichannel News The TV industry is going through a renaissance, providing consumers with a huge number of programming choices all powered by a revenue mix...
Ad industry executives have long predicted the demise of the TV upfronts and coronavirus could provide the ultimate catalyst By Mark Lieberman. Published on March 23, 2020 on AdAge. ‘We will survive coronavirus. … The upfronts may not.’ As a...
Advertising Partnership Adds Nine DMAs to Viamedia’s Nationwide Footprint New York City – March 23, 2020 – Facing growing demand to monetize local television advertising inventory, Northland announced a new partnership with Viamedia, the television industry’s largest...
Broadcasting & Cable, Jon Lafayette Cancellations and opportunities in local ad business Long before anyone heard of the coronavirus, Viamedia had an extensive and detailed emergency plan. So when the disease caused a crisis and forced companies to have employees...
