Post Type:post placemedia Partners with Additional Independent Cable Networks to Create a Consortium for Programmatic TV Buying | Viamedia

Salt Lake City, UT – JUNE 2, 2015 – placemedia, the fully automated supply side programmatic platform for linear TV, announced today that it has added twelve additional national networks to its supply side platform totaling over 10 billion monthly household impressions to its platform through the creation of a consortium of independent cable networks.

Inventory provided by independent networks including: Reelz, Fuse, Ovation, Outside TV and Tennis Channel, will be available to advertisers and agencies through demand side providers or through placemedia’s supply side gateway.

Inventory from these networks will be available in the placemedia programmatic upfront that was recently announced and will be added to existing programmatic inventory now totaling 30 billion monthly impressions.


“This new consortium provides the best of both worlds by giving national advertisers access to highly targeted audiences and national cable networks an opportunity to create better yield for their inventory,” said Derek Mattsson, president of placemedia.  “These new networks and all of our inventory partners will also benefit from a drive to bring digital dollars back to linear TV.”

“The beauty of programmatic is that all types of data are utilized to pinpoint the right audience for the right broadcaster and the right advertiser,” said Liz Janneman, EVP, Network Strategy, Ovation. “It’s ideal for Ovation – while we may not have the reach of the big broadcasters, we do provide a highly desirable, targeted audience and placemedia helps us connect with advertisers who can really benefit from what Ovation has to offer.”


For a complete list of all participating independent networks, please visit


placemedia, a wholly owned subsidiary of Viamedia (, is a fully automated supply side programmatic television platform for linear television.  The placemedia platform seamlessly connects demand side players including agencies, advertisers and DSPs with aggregated inventory from placemedia’s supply side partners. Through aggregation and automation, placemedia provides the ability to target audiences for advertisers, which in turn creates incremental demand on inventory for cable networks, broadcast and MVPDs.


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