Former Weather Channel Executive to Play Key Role in Business Development and Revenue Growth
Salt Lake City, May 6, 2015 – placemedia, the fully automated supply side programmatic platform for linear TV, announced today the addition of Chris Raleigh as Chief Commercial Officer, a new position where he will oversee inventory aggregation with media company partners and company wide revenue generation from advertisers, agencies and demand side partners. Raleigh, a cross platform media industry veteran, has headed sales teams at leading broadcast and cable networks as well as online, mobile and local TV properties.
Raleigh was most recently Senior Vice President, Cable and Cross Platform Sales at The Weather Company where he managed the national sales team of The Weather Channel and weather.com, known for its innovation with data, targeting and programmatic solutions. Previously, he managed cross platform ad sales for Liberty Media/Sony owned GSN and NBC Network News, Late Night, Daytime dayparts prior to the start up, Tech TV (acquired by Comcast in 2004).
“I’m thrilled to join placemedia at this exciting time for the market and for the company. The programmatic market is at an inflection point and placemedia is uniquely positioned to establish itself as a leading supply side programmatic platform.” Raleigh said. Adding that, “placemedia has a focus on creating technology that gives cable networks, MVPDs and broadcasters the ability to control their inventory in a programmatic landscape and create the highest yield possible.”
“Chris has an incredible base of experience in leading innovative cross platform sales teams which will give him the ability to drive additional value to our media partners and advertisers in the fast growing programmatic TV space.” according to Derek Mattsson, President of placemedia. “We’re excited to have him on the team.”
Viamedia’s President & CEO Mark Lieberman added, “We couldn’t be happier to have Chris join the placemedia team. His background and knowledge in the programmatic media space exemplifies our ongoing commitment to advanced TV solutions, and our continued pursuit of creating incremental revenue opportunities for our supply side partners through technology and innovation.”
Raleigh will be based in NYC.
placemedia, a wholly owned subsidiary of Viamedia, is the fully automated programmatic television platform for linear television. The placemedia platform seamlessly connects demand slide players including agencies, advertisers and DSPs with aggregated inventory from placemedia’s supply side partners. Through aggregation and automation, placemedia provides access to targeted audiences for advertisers, which in turn creates incremental demand on inventory for cable networks, broadcast and MVPDs. Visit www.placemedia.com for more information.