Some sports fans may bemoan the decision to hold the Super Bowl outdoors in the cold for the first time, but The Weather Channel spots an opportunity.
Dubbing Super Bowl XLVIII the “Weather Bowl,” the cable network is pitching to marketers on-air, digital and on-the-ground initiatives surrounding the game. “This year there will be three teams playing in the Big Game: the AFC team, the NFC team and Mother Nature. ESPN and Fox will have great coverage of two teams, but this year The Weather Channel will be the media partner of Mother Nature’s team,” said Eric Hadley, senior VP-sales strategy and marketing, Weather Channel.
With more than 200 meteorologists tracking the weather up to and during the game, the channel is positioning itself as the go-to source for how weather will affect the Super Bowl experience. Coverage will include analysis of which teams and players are better equipped to play in varying conditions; what the weather will mean for the halftime show; how the weather will affect travel and sightseeing in New York; and weather conditions for ticket holders on the way home from MetLife Stadium.
Source: AdAge, 12/16/13