For an unprecedented 8th year in a row, USA is summer’s #1 network in cable in total viewers (2.91 million), P25-54 (1.13 million) and P18-49 (1.07 million). USA was home to four of the summer’s top ten scripted series including newcomer GRACELAND, as well as Burn Notice, SUITS, and Royal Pains.
Freshman drama GRACELAND, about the adrenaline-fueled world of a diverse group of undercover agents whose lies are their lives, was one of the summer’s top new scripted series on cable. It attracted 3.85 million total viewers, 1.70 million P25-54, 1.65 million and P18-49. GRACELAND registered particularly high double-digit growth in L7 lifts of +85% P18-49, +83% P25-54 +83% P18-34 and +71% in P2+ on average season-to-date. The season finale is set for Thursday, September 12 at 10/9c.
The final season of Burn Notice continued to dominate in ratings. The Emmy-Award nominated drama drew 5.14 million total viewers, 2.13 million P25-54 and 1.94 million P18-49. The series finale is slated for Thursday, September 12 at 9/8c.
Fan favorites SUITS and Royal Pains consistently performed on cable’s top ten list. The third season of SUITS, about one of Manhattan’s top lawyers who hires a brilliant unmotivated college dropout, reached 4.07 million total viewers, 1.73 million P25-54 and 1.83 million P18-49. In its fifth season, Royal Pains, about a ‘go to doctor for hire’ in the Hamptons, garnered 4.97 million total viewers, 1.79 million P25-54 and 1.57 million P18-49.
Fresh off a successful summer, USA breaks into the fall season with a powerful programming lineup, including NCIS: LOS ANGELES on September 23 and Modern Family on September 24. Hit original dramas White Collar and Covert Affairs also return on Thursday, October 17 at 9/8c and 10/9c, respectively. Additionally, USA introduces the special holiday season reality event, IT TAKES A CHOIR, on Sundays, beginning November 3 at 8/7c. The show follows the charming Gareth Malone as he unites unlikely groups of characters through the transformative power of music. And, the long-awaited two-hour special PSYCH: THE MUSICAL premieres Sunday, December 15 at 8/7c, following Shawn (James Roday) and Gus (Dule Hill) as they dive into a world that’s equal parts mystery and melody to track down an escaped playwright mad man.
About USA Network
The #1 network in all of basic cable for seven consecutive years, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. Viewers come to USA to find television’s best in critically-acclaimed and award-winning original programming, such as Burn Notice, Royal Pains, White Collar, Covert Affairs, PSYCH, SUITS, Necessary Roughness and WWE MONDAY NIGHT RAW, as well as the highest-rated acquired originals, including HOUSE, NCIS, LAW & ORDER: Special Victims Unit and CSI. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com. Characters Welcome.
Source: tvybythenumbers.com, 8/21/13
