TNT’s Coverage of the 2013 NBA All-Star Game presented by Kia Motors Nets 8.0 Million Total Viewers, Up 13 Percent vs. Last Year
TNT’s exclusive coverage of the 2013 NBA All-Star game presented by Kia Motors delivered an average of 8.0 million total viewers, based on Nielsen Fast Nationals, an increase of 13 percent over 7.1 million total viewers last year. The corresponding 4.6 U.S. HH rating was up five percent compared with a 4.4 U.S. HH rating in 2012. The telecast peaked with a 5.0 U.S. HH rating from 9:30-9:45 p.m. ET.
The network’s coverage of the 2013 NBA All-Star Game posted a 13 percent increase in Adults 25-54 (4,066,000 vs. 3,595,000) and a six percent improvement among Adults 18-49 (4,488,000 vs. 4,246,000). Additionally, Men 25-54 were up nine percent (2,712,000 vs. 2,493,000) and viewership among Men 18-49 increased one percent (3,061,000 vs. 3,022,000).
The 2013 NBA All-Star Game – won by the West, 143-138, behind the MVP performance of the Los Angeles Clippers’ Chris Paul – garnered the highest local ratings in the following markets:
• Miami/Ft. Lauderdale – 12.6 HH rating
• San Antonio – 9.9 HH rating
• Memphis – 9.7 HH rating
• Los Angeles – 9.4 HH rating
• Oklahoma City – 8.9 HH rating
Source: Turner Newsroom, 2/18/2013
