USA Network celebrated the 100th episode milestone of PSYCH, its longest running series currently on air, on Wednesday, March 27 at 10/9c as the #1 in scripted cable original across all demos in Wednesday Primetime and the most social scripted series on television for the day. With double digit increases over last year’s episode, with nearly 3 million viewers, this milestone episode of PSYCH offered the network’s first-ever alternate ending vote, sponsored by Dunkin’ Donuts. The series witnessed a surge in engagement across multiple platforms including all USA digital properties as PSYCH-Os voted with their remotes, mobile devices and computers, recording 166,000 social mentions.
The 100th episode of PSYCH last evening was the #1 scripted original on cable in all demos, up double-digit increases over last week’s episode, bringing in 1.2 million P18-49, 1.2 million P25-54 and 2.9 million total viewers. It was also #1 in the prized 18-34 demographic with 662,000 viewers, up +37% over last week.
During this real time event, PSYCH fans participated with more than 150,000 votes determining that they would see one alternate ending on the East Coast and another on the West Coast, which had more votes. Over 100,000 of the votes originated on USA platforms.
PSYCH was the #1 entertainment scripted show on social for the day. The PSYCH Fan Vote drove 166,000 social mentions with 13 trending hashtags. Fans unlocked more than 24,000 custom Get Glue stickers with a social media reach of 13 million.
During the episode, fans voted for one of five suspects via multiple platforms including USA’s website, USA Sync and Twitter using custom hashtags for each possible culprit. Real-time, on-air graphics kept viewers apprised of the voting as the show proceeded to the fan-selected ending. On the West Coast, the audience selected an entirely different ending of their own choosing. Ultimately, fans saw two of three alternate endings online and on-demand the day after the telecast with the unaired third ending featured as exclusive bonus content on the season seven DVD.
Source: USA press release, 3/29/13