Telemundo Media’s latest original production “La Patrona” (The Boss) delivered Monday night January 14 at 9 P.M ET its highest performance since premiere date (1/8/13) registering 1,601,000 total viewers and 880,000 adults 18 to 49, up 6% and 11%, respectively, versus premiere date, according to Nielsen.
Starring novela stars Aracely Arámbula, Jorge Luis Pila and Christian Bach, Telemundo’s original production delivered in its first five days an average 1,520,000 total viewers, +13% above prior four-week average in the time period and +15% above the season-to-date average. Among adults 18-49, the novela delivered in its first five days 801,000 impressions, +11% above the prior four-week average in the time period and +15% above the season-to-date average.
“La Patrona” tells the story of Gabriela Suarez (Aracely Arámbula), the only woman working in a mine in a beautiful Mexican town called San Pedro del Oro. Due to unexpected circumstances in life, Gabriela meets Alejandro Beltrán (Jorge Luis Pila), the oldest son of Antonia Guerra (Christian Bach), better known as “La Patrona.” Gabriela lives a romance with Alejandro that several people will oppose, including Antonia, who will become her number one enemy fighting both for her son’s love and her right to become “La Patrona.”
Source: The Nielsen Company, NPM, Live+SD, 1/8/13-1/14/13 vs. M-F 9-10pm strict daypart 12/10/12-1/4/13 and 9/24/12-1/4/13.
Source: TV by the Numbers, 1/14/2013
