Oxygen Media scored its highest rated night in network history among all key demos fueled by the powerhouse combination of “Bad Girls All Star Battle” and “Bad Girls Club” Atlanta. In primetime, Oxygen ranked as the #1 cable network among women 18-49 and women 18-34, out delivering CBS. Furthermore, “Bad Girls Club” and “Bad Girls All Star Battle” were the #1 and #2 cable telecasts of the day among women 18-49 and women 18-34. Dominating the conversation online as well, “Bad Girls Club” and “Bad Girls All Star Battle” ranked as the #1 and #2 most tweeted about series yesterday across all of broadcast and cable.
Hosted by actor, musician and heartthrob Ray J, “Bad Girls All Star Battle” earned the network’s highest season premiere ever, scoring 1.7 million total viewers, according to Nielsen. In addition, last night’s episode delivered Oxygen’s highest rated series premiere ever among total viewers, adults 18-49 (1 million) and women 18-49 (814,000). Compared to the prior four week time period average, the series premiere marked impressive triple digit growth up 264 percent among adults 18-49, 263 percent among total viewers, and 249 percent among women 18-49. Beginning Tuesday, May 28, “Bad Girls All Star Battle” will move to its regular time at 8 PM ET/PT.
Adding to the night’s success, the third and final installment of the “Bad Girls Club” Atlanta reunion delivered a season high with 2 million total viewers, 1.2 million adults 18-49 and 919,000 women 18-49. Compared to last weeks’ premiere, the episode was up double digits with 33 percent among total viewers, 29 percent among adults 18-49 and 20 percent among women 18-49. Driven by the ratings success, the network recently greenlight season 11 of “Bad Girls Club,” which will return to Miami airing on Tuesdays this summer.
Last night on the super-sized 90-minute premiere, 14 of the most memorable girls in “Bad Girls Club” history squared off in a series of outrageous physical and mental challenges. Right out of the gate, these fan favorites put it all on the line competing in the Captain’s Challenge “Back Off Bad Girl,” where Flo and Rocky rose to the top in the first individual competition and received immunity. In the Team Challenge, “Bad Girls Boot Camp,” the purple team’s strategy to throw the competition backfired leading to an epic showdown between Natalie and her team. During an explosive elimination round, Shannon and Rocky, aka ShanRock, chose to peace out and quit from competition while Natalie and Mehgan faced the chopping block. Ultimately, the pink team decided that Mehgan did not have what it takes to battle it out for “Baddest Bad Girl Of All Time.”
On next week’s episode of “Bad Girls All Star Battle,” premiering Tuesday, May 28 at 8PM ET/PT, feelings of distrust arise amongst the Bad Girls after Natalie and Mehgan’s blowup at the last elimination. Both teams’ strategies are put to the test when they must navigate through a maze while handcuffed and blindfolded in an intense Team Challenge. For a sneak peek, click here.
Every Tuesday at 9PM ET, directly following the on-air premiere, fans can visit Oxygen.com/bgasb-after-show for the “Bad Girls Battle After Show” and rehash the night’s drama and chat live with their favorite All Stars.
Fans of “Bad Girls Club” and “Bad Girls All Star Battle,” can access exclusive content and join the conversation on the show’s social accounts on Facebook, Twitter and Tumblr. Fans can also tweet or read about the series using #BGC and #badgirlsallstarbattle hashtags on Twitter.
“Bad Girls Club All Star Battle” is produced by Bunim/Murray Productions with Jonathan Murray, Gil Goldschein and Rick de Oliveira serving as executive producers and Sam Berns, Zach Kozeck and Erin Cristall as co-executive producers.
“Bad Girls Club” is produced by Bunim/Murray Productions with Jonathan Murray, Gil Goldschein, Troy VanderHeyden and Maria Pepin serving as executive producers and Trish Gold as Co-Executive Producer.
Source: Nielsen, LS.; SocialGuide
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to “live out loud.” Oxygen is rewriting the rulebook for women’s media by changing how the world sees entertainment from a young woman’s point of view. Through a vast array of unconventional and original content, including “The Glee Project,” “The Face,” “Best Ink,” “I’m Having Their Baby” and “Bad Girls Club,” the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. “The Glee Project” is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for “Outstanding Reality Show.” A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.
Source: Oxygen press release, 5/22/13