OWN: Oprah Winfrey Network delivered the most-watched month in network history in primetime for the month of February (538,000 total viewers). OWN’s prime average in the key W25-54 demo marked a six-month high, up +11% versus January and up +86% versus one year ago. OWN is the fastest-growing cable network for W25-54 versus a year ago.
The popular drama “The Haves and the Have Nots” from Tyler Perry is cable’s most-watched show on Tuesday nights and the #1 original cable series for African-Americans. It also ranks in the top 10 original primetime series overall on ad-supported cable nets in W25-54, making OWN Tuesday nights the #2 cable network for W25-54, nearly tying with TBS.
Other series that bolstered OWN’s February include the comedy series “Love Thy Neighbor” from Tyler Perry, which was Wednesday night’s #1 original cable series for African-American W25-54 and total viewers. The second season of docu-series “Raising Whitley,” following actress/comedienne Kym Whitley, and new docu-series “Mom’s Got Game,” following former WNBA player Pamela McGee and her son, Denver Nuggets center JaVale McGee, are Saturday night’s top two original series on all of television for African-American W25-54.
About OWN: Oprah Winfrey Network
OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey’s heart and creative instincts inform the brand – and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. OWN is a joint venture between Harpo, Inc. and Discovery Communications. The network debuted on January 1, 2011 and is available in 85 million homes. The venture also includes the award-winning digital platform Oprah.com. For more information, please visit www.oprah.com/own and www.press.discovery.com/us/own.
Source: tvbythenumbers.com, 2/25/14