Riding the success of its most popular comedy “Reba”, Lifetime brought on “Rita Rocks,” its first original comedy in 10 years, as a sister-show.
“Having a nearly 100 percent audience retention rate is unheard of when launching a new comedy, but “Rita Rocks” has achieved that feat,” JoAnn Alfano, Executive VP, Entertainment, said in a statement. “We are extremely happy with this early success.”
The show premiered on Oct. 20, and in a pre-planned programming strategy, the series was stripped for a full week before landing in its regular time-slot on Tuesday nights.
Source: Broadcasting & Cable, November 10, 2008
