The much anticipated finale of HISTORY’s THE BIBLE on Sunday March 31st from 8-10pm ET/PT drew blockbuster ratings for the network with 11.7 million total viewers; 4.6 Million Adults 25-54 and 3.8 million Adults 18-49. This is up +14% among total viewers, +18% among A25-54 and +12% among A18-49 vs. last week.
In addition, head to head, the 9-10pm portion of HISTORY’s THE BIBLE edged out The Walking Dead 9-10pm portion (12.33 Million total viewers vs. Walking Dead with 12.29). During the 9-10pm hour, THE BIBLE focused on The Resurrection.
For the month, History is poised to finish #1 among all cable networks in total viewers, Adults 25-54, and Men 25-54. History’s win is driven by success across its broad primetime schedule with The Bible (11.4m total viewers for all five weeks), Vikings (5.0m to date), Pawn Stars (5.0m), Swamp People (4.5m), American Pickers (4.4m), Big Rig Bounty Hunters (2.4m), and Top Gear (1.8m) all earning strong results.
THE BIBLE was created and executive produced by renowned producer Mark Burnett (The Voice, Survivor, The Apprentice, Shark Tank) and Roma Downey (Touched by an Angel). The series, a landmark television event, combined one of the greatest collections of stories ever assembled with live action and state-of-the-art CGI. The series was narrated by Emmy award-winning actor/vocalist Keith David (Mr & Mrs Smith; Platoon; Crash) and featured a musical score by the world renowned Grammy and Oscar-winning composer Hans Zimmer.
The Bible series is now available on Blu-ray and DVD with hours of exclusive special features and extras making it a must-own for every home. A book series by Mark and Roma is currently available in stores.
THE BIBLE series is produced for HISTORY by Lightworkers Media and Hearst Entertainment & Syndication. Executive Producers are Mark Burnett, Roma Downey and Richard Bedser. Executive Producers for HISTORY are Dirk Hoogstra and Julian P. Hobbs. THE BIBLE is distributed by One Three Media, Inc.
Source: History press release, 4/1/13
