HGTV is bridging the gap between television and social media with its new series Spontaneous Construction. The half-hour series, hosted by Ricky Paull Goldin, harnesses the power of email, Facebook, Twitter, Craigslist and other social sites, to activate a “task mob” of carpenters, skilled laborers and neighbors who travel from near and far to dance, laugh and surprise homeowners with a stunning renovation in just two days. The “flash mob” performances to such hits as “Footloose” and “Bust A Move” are surreal, but the renovations are the real deal. HGTV is airing two episodes on Friday, Feb. 15 at 8 p.m. and 8:30 p.m. ET.
“Spontaneous Construction is the first-time choreographed flash mobs have played a role in helping homeowners complete their dream renovations,” said Kathleen Finch, HGTV’s general manager. “The concept is unusual, but the results have been surprisingly fun, unpredictable and entertaining!”
Each half-hour episode begins with Ricky conducting an online search for homeowners in the most need of help with a renovation project. In the first episode, debuting Friday, Feb. 15 at 8 p.m. ET, he chooses homeowners Tom and Lizzy, whose overgrown yard is in need of serious help. Not long after they begin work, a “flash mob” appears in the backyard, surprising the homeowners and kicking the renovation off with an energetic, choreographed dance. The “flash mob,” which was coordinated online using social media, then transforms into a “task mob” that helps this couple achieve everything on their wish list, including a fire pit that Tom built himself with helpful instruction from Ricky. The second episode, premiering Friday, Feb. 15 at 8:30 p.m. ET, features hardworking parents, Theresa and Mark, whose boring backyard does not match their dream home. Ricky’s “flash mob”-turned-“task mob” comes to the rescue once more, kicking the renovation into high gear and creating a nautical, relaxing space for this family.
For a sneak peek of Spontaneous Construction, visit HGTV’s YouTube page. Viewers can also stay up-to-date with the series on Twitter by using #HGTVFlashMobs, as well as interact with other home improvement enthusiasts through HGTV’s Facebook, Twitter, Pinterest and Instagram.
America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV(R) HOME consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products, as well as HGTV Magazine, a new home and lifestyle publication published in partnership with Hearst Magazines. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).
Source: HGTV press release, 2/5/13