Hallmark Channel’s An Old-Fashioned Thanksgiving, starring Jacqueline Bisset, attracted more than 5.2 million total viewers and delivered a 3.2 household rating Saturday night.
The original movie was the highest-rated cable movie of the day and week, according to Nielsen Media Research, and helped lift the network to the top spot in primetime for the day among total households (2.8 million) and women 25-54 (1.4 rating).
The premiere was Hallmark Channel’s fifth highest-rated original movie in network history and its fourth most-watched original movie among households. It is also the network’s most-watched and highest-rated November original movie ever.
An Old-Fashioned Thanksgiving launched Hallmark Channel’s slate of six original holiday movies this season. The network will premiere Moonlight & Mistletoe on Saturday, Nov. 29; The Christmas Choir on Saturday, Dec. 6; The Most Wonderful Time of the Year on Saturday, Dec. 13; Our First Christmas on Saturday, Dec. 20; and A Kiss at Midnight on Saturday, Dec. 27.
By Larry Barrett — Multichannel News, 11/25/2008