The Food Network is being joined by 28 other cable networks to raise awareness of childhood hunger in the U.S. during September. While September means back to school, it’s also Hunger Awareness Month, spearheaded by the Go Orange campaign, which, like breast cancer awareness’ pink branding, seeks to engage the public in the critical issue of hunger in America. On Sept. 8, many of the participating nets will turn their logos orange in support of the campaign
Networks confirmed to participate include A+E Networks (A&E, Bio, History, H2, Lifetime & Military History), AMC Networks (IFC, Sundance Channel, WE tv), BET, Bravo Media, Discovery Fit, FX, The Hub, Nickelodeon, Scripps Networks Interactive (Cooking Channel, DIY, Food Network, HGTV, GAC & Travel Channel), Style Media, TBS, TLC, TNT, TVGN (TV Guide Network), USA Network and The Weather Channel.
Several of the nets will also run public service announcements and share information on their websites and social media channels to educate viewers about the problem of childhood hunger and what can be done to help end this crisis — nearly 50 million Americans—including 16 million children—live in households that lack the means to get enough nutritious food on a regular basis.
Share Our Strength, which has been working with the Food Network since 2007, is the philanthropic driver the campaign. Share Our Strength’s No Kid Hungry campaign connects kids in need with nutritious food and teaches their families how to cook healthy, affordable meal, while Share Our Strength, Feeding America along with a national network of food banks in all 50 states will work to focus the public’s attention in September on hunger in America as an issue that can be remedied.
Source: Variety.com, 8/12/13
