E!’S “LIVE FROM THE RED CARPET: THE 2013 GRAMMY AWARDS” DELIVERS 3.2 MILLION TOTAL VIEWERS
E!’s “Live from the Red Carpet: The 2013 Grammy Awards” hosted by Ryan Seacrest and Giuliana Rancic on Sunday, February 10th from 6pm-8pm scored the network’s 2nd highest-rated (2.33 HHLD) and 2nd most-watched LRC: Grammys ever, drawing 3.2 million Total Viewers, behind only last year’s top ranking performance. LRC: Grammys was up roughly +10% with both measures over 2011.
“Live from the Red Carpet: 2013 Grammy Awards” built its audience throughout telecast, peaking in its last quarter hour with 3.9 million viewers.
Eonline delivered a record high total digital page views for the day of the Grammys with 17.4MM, up 9% vs last year’s Grammys.
Source: TV by the Numbers, 2/11/13