Discovery Channel was the top network in ALL OF TELEVISION Friday, February 1st across multiple male demos with the top three cable television programs for that evening (#1 – “Gold Rush” 9PM, #2 – “Bering Sea Gold” 10PM and #3 – “Gold Rush” 8PM). This marks the 13th consecutive week Discovery ruled Friday evening programming with Gold Rush ranking #1 in all of cable television in Men 25-54 and Men 18-49 delivery. Discovery also beat both NBC and FOX in P18-49 and P25-54 on Friday night.
Discovery Channel’s GOLD RUSH earned a 3.07 HH/2.55 P25-54/2.02 P18-49 and delivered 4.70 million viewers P2+ making it the #1 ad-supported cable program among HH, P2+, P18+, P/M/W25-54, P/M/W18-49 and P/M18-34 delivery, no exclusions. It was also the #1 program in ALL OF TELEVISION in numerous key demos on Friday night that included M 25-54, M18-49 (no exclusions) and #1 M18-34 delivery, English-language nets and excludes sports nets.
BERING SEA GOLD earned 1.77 HH/1.44 P25-54/1.07 P18-49 rating and delivered 2.57 million total viewers P2+ and was the #2 ad-supported cable program on Friday night behind only GOLD RUSH among both P/M 25-54 and P/M 18-49 delivery, no exclusions (among English-language nets). It was also #5 in ALL OF TELEVISION among M25-54 delivery, no exclusions.
GOLD RUSH: THE DIRT, the behind-the-scenes show featuring the cast and crew of GOLD RUSH, 8PM telecast earned 1.26 HH/1.01 P25-54 and delivered 1.92 million viewers P2+ and was the #3 ad-supported cable program on Friday night behind BERING SEA GOLD among both M25-54 and M18-49 delivery, excludes sports.
Discovery Channel also beat both NBC and FOX in the highly valued P18-49, as well as P25-54 Friday night.
All new episodes of GOLD RUSH air 2/8 at 8PM ET/PT and 9PM ET/PT and BERING SEA GOLD airs a new episode at 10PM ET/PT.
Source: Nielsen. NHI Calendar. 2/4/13. Live+SD AA% and (000).
Source: Discovery press release, 2/4/13
