Discovery’s upcoming “biggest deal yet: a $1.7 billion acquisition of SBS Nordic, a Scandinavian programmer,” is just part of a larger cable industry trend” of looking outside the U.S for growth, writes Amy Chozick. Since, according to one source, “TV in the U.S. is pretty well saturated,” other media companies owning cable channels have gone global, like News Corp. and Viacom, which “has in recent years expanded its footprint in Russia, Eastern Europe and Latin America.”
Source: Mediapost, 4/1/13
