Social Media Powerhouse ABC Family Hits All-Time Twitter Highs in 1Q13 on Strength of #1 TV Series “Pretty Little Liars” and Exclusive Social Media Announcement of Spin-Off Series “Ravenswood”
Cable TV’s #1 Most-Social Network Season to Date
With TV’s #1 tweeted TV series, “Pretty Little Liars,” and the exclusive, never-before-done social announcement of spin-off “Ravenswood” across all “Pretty Little Liars” social media platforms, ABC Family hit all-time Twitter-activity highs in 1Q13 with close to 2.6 million social unique users (up from 1.5 million in 1Q12), over 11.7 million Tweets (more than doubling year to year) and 4.5 average Tweets per User, proving how engaged our Tweeters are. In fact, ABC Family was the #1 most-social-unique entertainment cable TV network of 1Q13, garnering 13.3 share.
“Pretty Little Liars” remained the #1 top-Tweeted series across all TV (8,283,128 tweets) – accounting for 4 of the Top 5 most-tweeted TV episodes during the quarter – towering over AMC’s “The Walking Dead” by 49% (5,549,780) and FOX’s “American Idol” by 50% (5,509,086), and nearly quadrupling A&E’s buzzed-about “Duck Dynasty” (+290% – 2,121,102). Among all 1Q13 TV programs, “Pretty Little Liars” ranked #3, behind only “Super Bowl XLVII” and “The 55th Annual Grammy Awards” on ABC.
2012/13 season to date, ABC Family delivers more social uniques than any other cable network (1,165,292), outdrawing the CW by 16% (1,006,501), TNT by 17% (998,249) and MTV by 36% (854,603).
Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today’s families, entertaining and connecting with adults through relatable programming about today’s relationships – told with a mix of diversity, passion, humor and heart. ABC Family’s programming is a combination of network-defining original series and original movies, quality acquired series and blockbuster theatricals. Emmy(r) Award-winning ABCFamily.com provides a variety of interactive entertainment and COMMUNITY features from rich, fan-centric programming – including blogs, viewing parties, webisodes, full episodes of the network’s hit programming, along with sneak peek exclusive previews and behind-the-scenes clips. ABC Family is also the destination for annual Holiday events with “13 Nights of Halloween” and “25 Days of Christmas.” ABC Family. A New Kind of Family.
Source: SocialGuide. 1Q13: 12/31/12-3/31/13; 2012/13 season to date: 10/1/12-3/31/13.
Source: TV by the Numbers, 4/5/13